McKinney Promotes a former client and a toy-making copywriter - McKinney

McKinney Promotes a former client and a toy-making copywriter

August 31, 2009

McKinney announced the promotion of two employees today, one a prior client and one whose toy inventions are sold at two of America’s largest retailers. Glen Fellman, associate creative director who served as a strategist and copywriter for past client marchFirst, has been promoted to group creative director. Copywriter Joe Parrish, whose toys Submergency and Submergibles are sold at Walmart and Target, has been named associate creative director.

“McKinney has many of the most interesting people working in advertising today, and Glen and Joe are no exception,” said McKinney Chief Creative Officer Jonathan Cude. “Their intelligence, natural curiosity and love of creativity come forth in everything they undertake.

“Glen combines a wonderful creative sensibility with really great strategic thinking. That combination, along with his ability to make those around him better, is what has set him apart and made him a leader at McKinney.”

“Joe is one of the best writers in advertising. His ability and versatility have been evident since the day he walked in the door, and, well, let’s face it, he makes toys so he’s kind of like Santa Claus, too.”

Fellman has worked at McKinney since 2005 helping create integrated marketing solutions for clients, including Major League Gaming, ProShares, Qwest Communications and several Brown-Forman brands. Prior to joining the agency, Fellman served as associate creative director at Minneapolis-based Carmichael Lynch for clients A.G. Edwards, Porsche, Northwest Airlines and American Standard, among others.

Earlier, he handled senior copywriting duties for pioneering interactive company and McKinney client marchFirst, as well as Target Corporation. A graduate of the University of Wisconsin, Fellman holds a Bachelor of Arts in film and an MBA Certificate in entrepreneurship from the University of Liverpool.

Parrish joined McKinney in 2005 serving as copywriter on Audi, Sony and Qwest Communications. Previously, he was a senior copywriter at Siddall in Richmond on that agency’s Freddie Mac, Virginia Museum of Fine Arts and Fairfax County accounts. Before that position, Parrish was an associate creative director for Doe Anderson in Louisville. He began his career at Sawyer Riley Compton in Atlanta. A graduate of Wake Forest University with a Bachelor of Arts in English, Parrish also attended The Creative Circus in Atlanta.