Nationwide Insurance announces new advertising agency-of-record - McKinney

Nationwide Insurance announces new advertising agency-of-record

May 4, 2009

Nationwide announced today that McKinney will be its new advertising agency-of-record. The Durham-based agency will replace TM, Nationwide’s agency of record since 1998.

“We are pleased to welcome McKinney as our new partner in supporting the Nationwide brand,” said Jennifer Hanley, senior vice president of marketing services for Nationwide. “McKinney has demonstrated that they understand the insurance and financial service industry and they have really great ideas about how Nationwide can engage consumers by leveraging some of our key brand assets such as the On Your Side customer experience.”

In its new role, McKinney will become the primary advertising partner supporting the Nationwide brand and the company’s broad portfolio of insurance and financial service products. The agency will provide creative and media planning services for integrated campaigns that will incorporate both traditional and emerging media, including interactive, social and mobile media.

“Nationwide is a brand with incredible opportunity in a highly-competitive and highly visible market,” said Brad Brinegar, chairman and CEO of McKinney. “We are thrilled to join the Nationwide team at the end of an incredibly thorough and well run review, and look forward to a long and mutually-beneficial relationship with a terrific team of people.”

“TM performed admirably in its time as our primary agency-of-record,” Hanley said. “Their work in developing the Life Comes at You Fast campaign put Nationwide on the map and helped us increase awareness of our brand. We thank them for a decade of outstanding service.”

Nationwide continues in its review of media buying agencies, which will conclude by mid-summer. UM, Nationwide’s current media agency remains in consideration. Nationwide’s relationships with other partner marketing agencies will not change.