Virgin Atlantic Airways launches new marketing campaign - McKinney

Virgin Atlantic Airways launches new marketing campaign

September 26, 2008

News Facts

South Norwalk, CT – Virgin Atlantic Airways, one of the world’s leading long-haul carriers, today announced the launch of its new U.S. marketing campaign, which leverages its unique combination of highly innovative products, unparalleled services, and incomparable value, for its award-winning Upper Class and Premium Economy cabins.

Buoyed by strong First Quarter 2008 financial results, Virgin Atlantic is continuing to invest in its product for both the business market and leisure travelers at a time when other carriers are continuing to scale back.

The new campaign, called Airphoria, focuses on Virgin Atlantic’s brilliant basic and magic touches, and its unique ability to deliver a truly exciting flying experience for the increasingly frustrated and disappointed business traveler.

Virgin Atlantic, which flies from 10 U.S. gateways directly to London and beyond, highlights in the new campaign its superior on-ground and in-flight experiences (complimentary limos to and from the airport, Drive-Thru Check In, Private Security Channel, 8,000 square-foot Heathrow Clubhouse with complimentary Bumble and bumble haircut, Cowshed spa pool and relaxation treatments, uncompromising cuisine, onboard bar, and the longest fully flat bed in business class) to demonstrate the feeling of Airphoria, a state of intense pleasure and excitement that results from flying Virgin Atlantic.

Developed with their agency of record, McKinney, the campaign will be rolled out throughout the fall season in major national print publications, out of home, and online executions.

Quotes

Quote attributable to Chris Rossi, Senior Vice President, North America, Virgin Atlantic Airways.

“Virgin Atlantic is known for changing the face of air travel, and for almost 24 years we have provided business travelers with a more effective, efficient and distinctively enjoyable end-to-end travel experience – Virgin style.”

Quotes attributable to Dave Cook, Group Creative Director at McKinney:

“Virgin Atlantic has always been about the potential of flight, the potential of greatness. And it’s the only airline that could claim the feeling of Airphoria.”

“In true Virgin Atlantic fashion, Airphoria print advertising champions the customer experience: We’re glad you hate flying…Turning people who hate flying into people who love flying with Virgin Atlantic kind of turns us on.”

Quote attributable to Jim Mezoff, Vice President of Marketing, North America, Virgin Atlantic Airways:

“We’re absolutely confident that once a traveler experiences the Airphoria of Virgin Atlantic, they’ll keep coming back again and again. It’s simply that good.”