Roaming Gnome vies for 2008 Madison Avenue Advertising Walk of Fame
For a third consecutive year, Travelocity‚Äôs Roaming Gnome will vie for induction into the Madison Avenue Advertising Walk of Fame.
Since 2004 the Roaming Gnome, creation of Travelocity‚Äôs advertising agency McKinney, has traveled the world as the online travel leader‚Äôs ‚Äúspokesgnome,‚Äù gaining popularity on¬†www.travelocity.com, in humorous TV spots and print ads, on favorite social networking sites, at special events and with appearances on shows such as ‚ÄúThe Amazing Race‚Äù and ‚ÄúAmerican Idol.‚Äù
Now the two-foot-tall icon with a red pointy hat will compete against the likes of Subway‚Äôs Jared and Maytag‚Äôs Repairman among 23 other nominees for a spot in the Advertising Walk of Fame.
‚ÄúThe Roaming Gnome stands for great travel experiences on Travelocity,‚Äù said Travelocity Chief Marketing Officer Jeff Glueck. ‚ÄúWe are thrilled the advertising community is recognizing him once again as one of America‚Äôs favorite icons. We‚Äôre hoping this is his year. You know what they say, third time‚Äôs a charm.‚Äù
Roaming Gnome fans across the nation are encouraged to vote for their favorite icon online at¬†www.advertisingweek.com/wof. Voting will begin on Wednesday, August 27, and will end Friday, September 19. Winners will be announced on September 22 at a special press conference at 10:00 AM EST on the corner of 42nd and Madison Avenue. The program is conducted by Advertising Week in partnership with the Advertising Icon Museum, which opens in 2009 in Kansas City, MO.