Roaming Gnome vies for 2008 Madison Avenue Advertising Walk of Fame - McKinney

Roaming Gnome vies for 2008 Madison Avenue Advertising Walk of Fame

September 4, 2008

For a third consecutive year, Travelocity’s Roaming Gnome will vie for induction into the Madison Avenue Advertising Walk of Fame.

Since 2004 the Roaming Gnome, creation of Travelocity’s advertising agency McKinney, has traveled the world as the online travel leader’s “spokesgnome,” gaining popularity on, in humorous TV spots and print ads, on favorite social networking sites, at special events and with appearances on shows such as “The Amazing Race” and “American Idol.”

Now the two-foot-tall icon with a red pointy hat will compete against the likes of Subway’s Jared and Maytag’s Repairman among 23 other nominees for a spot in the Advertising Walk of Fame.

“The Roaming Gnome stands for great travel experiences on Travelocity,” said Travelocity Chief Marketing Officer Jeff Glueck. “We are thrilled the advertising community is recognizing him once again as one of America’s favorite icons. We’re hoping this is his year. You know what they say, third time’s a charm.”

Roaming Gnome fans across the nation are encouraged to vote for their favorite icon online at Voting will begin on Wednesday, August 27, and will end Friday, September 19. Winners will be announced on September 22 at a special press conference at 10:00 AM EST on the corner of 42nd and Madison Avenue. The program is conducted by Advertising Week in partnership with the Advertising Icon Museum, which opens in 2009 in Kansas City, MO.