Christin Prince returns to McKinney
‚ÄúChristin is truly one of the Internet‚Äôs pioneers,‚Äù said McKinney EVP, Director of Digital Strategy Jim Russell. ‚ÄúShe has a proven track record for helping some of the world‚Äôs leading brands establish their interactive marketing strategies. A creative and intuitive thinker, she‚Äôs one of the industry‚Äôs brightest young talents. We are so excited to have her back at McKinney!‚Äù
Most recently marketing development manager at Yahoo! in New York, Prince created unique media campaigns that leveraged the multiple properties and new technologies across the Yahoo! Network, including Yahoo! Avatars, Yahoo! Instant Messenger, and Yahoo! Mobile.
Prior to Yahoo!, she was vice president of sales and marketing at independent publisher, Flavorpill, in New York‚Äôs Silicon Alley.
There she oversaw the sales team, as well as created pricing and positioning strategies to help their non-traditional platform work in a still burgeoning media community. In addition, she worked to create a marketing plan to increase subscriber site traffic and event participation growth among influencer audiences through media and strategic partnerships. She collaborated on some of the world‚Äôs most interesting brands including Le Meridian Hotels, Volvo, Diageo, and Travelocity.
She first joined McKinney in 2001 as a media planner and moved into interactive strategy when she demonstrated a passion and unique skill for understanding both consumer and business needs when creating, executing and positioning interactive campaigns. She managed online media planning and execution for Audi of America, the NASDAQ Stock Market, Qwest Communications, Polaris Industries and Sony Electronics. She collaborated closely with account, creative and production teams, as well as with online sites to create custom campaigns, ad unit placements and unique sponsorships. Prince was also one of the primary team members involved in crafting and executing McKinney‚Äôs double Effie and Cannes Gold Lion winning campaign ‚ÄúAudi ‚Äì Art of the H3ist‚Äù.
She began her career as an assistant media planner at Publicis & Hal Riney in San Francisco where she planned and executed local newspaper, magazine and online plans for Hewlett-Packard consumer and business-to-business divisions.
A native of North Carolina, Prince is a graduate of the University of North Carolina at Chapel Hill with a BA in journalism and advertising.