McKinney receives 'Official Honoree' distinction for 12th annual Webby Awards - McKinney

McKinney receives ‘Official Honoree’ distinction for 12th annual Webby Awards

April 16, 2008

The Webby Awards, the leading international honor for the Web, today recognized McKinney’s integrated campaign for Polaris Industries’ “The Duel” as an Official Honoree, a distinction that recognizes work exhibiting remarkable achievement.

Hailed as the “Oscars of the Internet” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Web sites, Interactive Advertising, Online Film & Video, and Mobile Web sites. The awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, AKQA Global Creative Director Rei Inamoto, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser.

Created to be a fully integrated experience for Polaris customers and all ATV enthusiasts, The Polaris Duel was an actual ATV riding challenge issued to the CEOs of Polaris competitors to settle, once and for all, who builds the toughest ATVs. The campaign included television, online, rich media, wild postings and gaming components.

“The Webby Awards honors the outstanding work that is setting the standards for the Internet,” said David-Michel Davies, executive director of The Webby Awards. “The Duel is a testament to the skill, ingenuity, and vision of its creators.”

“We’re proud to be an agency pioneering the industry in integrated communications, or what we prefer to say, conversational marketing,” said McKinney Director of Interactive Strategy Jim Russell. “McKinney will continue working to build conversations that engage and delight consumers and that build brands.”

The 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states. Out of more than 10,000 entries submitted, fewer than 15% received this honor and were deemed Official Honorees.