Virgin Mobile tries text appeal - McKinney

Virgin Mobile tries text appeal

February 12, 2008

Virgin Mobile wants to text you up‚Äîliterally. Virgin last week launched an integrated campaign for its Wild Card phone courtesy of McKinney. The work is based around the site www.letshavetxt.com. ‚ÄúIt’s in the brand spirit of trying to connect with 18-24 year olds by playing off the idea of promiscuous text,‚Äù said McKinney Executive Creative Director Jonathan Cude. ‚ÄúWe are using it to engage the target audience in a conversation.‚Äù