Major League Gaming teams up with McKinney
Major League Gaming (MLG), the first professional video game league, announced today that McKinney has been named branding agency. Founded in 2002, MLG is recognized as the global governing authority for millions of competitive gamers worldwide. As its first agency partner, McKinney will help MLG define the brand platform and create strategy and direction for its globally expanding video gaming destination, www.mlgpro.com, the definitive leader in competitive gaming news, entertainment, community, and competition on the Web.
‚ÄúOur goal is to bring the excitement and passion of gaming to a broad global audience,‚Äù said MLG Executive Vice President Digital, Todd Unger. ‚ÄúMcKinney clearly understands the reality of big gaming and the many distribution channels we will tap to bring this white-hot sport to the masses.‚Äù
‚ÄúIt didn‚Äôt hurt us that we‚Äôre an agency of gamers,‚Äù said McKinney President Jeff Jones. ‚ÄúBut I believe we‚Äôre the best partner for MLG because we know how to create rich conversations between our clients‚Äô brands and their best prospects.‚Äù
Jones added that McKinney combines all strategic disciplines into one core offering that includes account planning, connection planning and interactive strategy. ‚ÄúThe result is a big idea brought to life how, when and where it can most powerfully work its way into people‚Äôs lives. And that‚Äôs exactly what we plan to do with MLG.‚Äù