Major League Gaming teams up with McKinney - McKinney

Major League Gaming teams up with McKinney

June 28, 2007

Major League Gaming (MLG), the first professional video game league, announced today that McKinney has been named branding agency. Founded in 2002, MLG is recognized as the global governing authority for millions of competitive gamers worldwide. As its first agency partner, McKinney will help MLG define the brand platform and create strategy and direction for its globally expanding video gaming destination,, the definitive leader in competitive gaming news, entertainment, community, and competition on the Web.

“Our goal is to bring the excitement and passion of gaming to a broad global audience,” said MLG Executive Vice President Digital, Todd Unger. “McKinney clearly understands the reality of big gaming and the many distribution channels we will tap to bring this white-hot sport to the masses.”

“It didn’t hurt us that we’re an agency of gamers,” said McKinney President Jeff Jones. “But I believe we’re the best partner for MLG because we know how to create rich conversations between our clients’ brands and their best prospects.”

Jones added that McKinney combines all strategic disciplines into one core offering that includes account planning, connection planning and interactive strategy. “The result is a big idea brought to life how, when and where it can most powerfully work its way into people’s lives. And that’s exactly what we plan to do with MLG.”