Samsung

Bring It Home

The Internet of Things is cold and clean

What home appliance was advanced enough to be previewed at the 2016 Consumer Electronics Show as an example of IoT? Samsung's Family Hub, which is what Kristen Bell and Dax Shepard use in one of four of the brand's "Bring it Home" campaign spots. The real-life spouses just barely — and humorously — make it through the everyday with the help of a high-tech washer, dryer and fridge.

We're trying to elevate home appliances...beyond white goods and rows of refrigerators... [I]t's something that will truly enhance your life.
Katie Cheng, VP-marketing, Samsung
Ad Age
KBell, you are seriously impeding my resolution to be unswayed by advertising.
Rob MacKenna
YouTube