Longhorn

1 Aug 2005 Asparagus TV

Asparagus TV

Past Client

 

McKinney’s work for LongHorn Steakhouse moved away from “steak on plate” advertising by telling fun stories that always make the products the heroes of the TV spots. (In this case, asparagus and lobsters.) In a category that often employs generic advertising, this campaign helped LongHorn stand out in a crowded marketplace by capturing the fun of the brand in fresh, unexpected ways.