Sony

1 Jan 2000 Bravia Men & Women

TiVo TV - Ninjettes

Past Client

 

Leveraging a research insight that men and women both like HDTVs, albeit for different reasons, the BRAVIA campaign allowed Sony’s tech-savvy target to utilize DVRs like TiVo and Comcast, as well as the Internet, to choose – in real time – commercial endings for men and women. The result: Sony now dominates the flat-panel TV market.

 

Awards

2006 AdAge Marketing 50

Listed on AdAge's Marketing 50

2008 EFFIEs

Awarded Silver in the Consumer Electronics category