Nationwide Insurance

12 Feb 2010 The World's Greatest Spokesperson in the World

Vanishing Deductible

The World’s Greatest Spokesperson in the World has returned from retirement to appear in McKinney’s fun new ad campaign for Nationwide Insurance. The fully integrated campaign, including TV, viral and online media, leverages Nationwide’s personalized customer service and establishes the World’s Greatest Spokesperson as an advocate for consumers, listening to the things about insurance that frustrates them, then challenging Nationwide to address these concerns.