McKinney

11 Dec 2007 Snowlgobe Boy

Snowglobe Boy

It started as an innovative holiday e-card. But grew into something much bigger.
 
The idea was simple – send holiday cheer to our friends while being environmentally friendly.  And do it in a way that would spark a conversation with, and between, each and everyone it touched. From that simple idea, the concept of Snowglobe Boy was born.
 
Through the Snowglobe Boy microsite, visitors could watch Snowglobe Boy, live, 24 hours a day as he broke the world record for living inside an inflatable snowglobe. Visitors could chat with him, check out his blog and leave comments, send him e-mails, and befriend him on Facebook.
 

Awards

2008 Marketing Sherpa

Viral Hall of Fame 2008 Inductee