Oasys Mobile

1 Feb 2006 Pherotones

Pherotones.com

Past Client

 

The Pherotones integrated campaign for Oasys Mobile introduced the public to a fictitious character named Dr. Myra Vanderhood through the Web, traditional media and live appearances. The doctor had recently discovered ringtones that attract the opposite sex – Pherotones. She shared her findings with consumers that included “Pherotones for him and her,” as well as downloadable viral videos that proved the existence of Pherotones. During Valentine’s week, OasysMobile.com was launched. At that time, Dr. Vanderhood announced Oasys as the exclusive distributor for Pherotones. The campaign was a finalist in The One Show Interactive and earned both Silver and Bronze at the 2007 Effie Awards. It was also the winner of the 2007 Webby People's Choice Award for Best Integrated Campaign.

Awards

2007 One Show Interactive

Finalist in the Integrated Branding Campaign category

2007 EFFIEs

Awarded a Silver in the Retail category, and Bronzes in both the Integrated Small Budget category and the Integrated Renaissance category

2007 Webby's

People's Voice Winner in the Integrated category 

Finalist in the Interactive category

2006 Media Post Awards

Winner in the Branded Content / Product Placement category

2006 Creative Media Awards

Winner in the Branded Content / Product Placement category

2006 London International Advertising Awards

Finalist in the Integrated category

2006 MIXX Awards

Awarded Gold in the Product Launch category

Awarded Gold in the Viral, Word of Mouth, Peer to Peer Marketing category

2006 Cannes

Shortlisted in the Cyber Lions: Best Use of Mixed Media category