Before painting an object, wall, room or entire house, people scrutinize subtle color differences on the narrow paper strips of possibility called color chips. Who better to show that they understand the emotional power of that moment than the world’s largest paint brand? By commandeering the universal paint color icon and the conduit for the emotions of paint and painting — the color chip — we created beautiful new worlds of color online and in TV, cinema and print. And it got people talking about Sherwin-Williams’ advertising for the first time in 145 years. The Color Chips campaign won an Effie Award in both 2012 and 2013.