Conversation Overview
Qwest/CenturyLink wanted to increase consideration for their broadband Internet service among gamers. The Protect Ur Rep contest offered Xbox LIVE gamers the chance to have their avatar cover Qwest/CenturyLink’s in-game ads. The contest was a first for Qwest/CenturyLink and Xbox LIVE. By appealing to gamers’ competitive nature and hunger for recognition, it got them to engage with the brand and actually seek out advertising.
