Innovation The McKinney Ten Percent. We set aside time for people to focus on new applications of creativity and technology unrelated to current client business. So far, it’s led to SPENT, the online game that has given more than 2 million players the experience of living on the brink of homelessness. And @crowwwsnest, a Twitter aggregator that allows people to track the most influential people in any defined area of interest. And Chip It!, a tool that lets you build a SKU-specific palette of Sherwin-Williams paints from any online picture.