Joni started her advertising career as a copywriter before turning to broadcast production. Joining McKinney in 1992 as a senior broadcast producer, she oversaw projects for TV and film, eventually becoming the agency’s first director of broadcast production. She transitioned to our executive ranks as director of operations in 2001 and was promoted to chief operating officer in 2003. She oversees creative services, human resources, information technology and office services and was the driving force behind the design of our Durham headquarters space. A graduate of Appalachian State University, Joni created and produces the annual McKinney-sponsored Triangle Corporate Battle of the Bands in support of local charities and serves on the national board of directors for the Human Rights Campaign.