Being on the rowing team at Dartmouth taught Brad about collaboration, perseverance and dedication, lessons that he used later to go from trainee to CEO of Leo Burnett. In 2002, he brought his future-focused thinking to McKinney. “What I like doing is being able to put possibility into the world and then help people turn that possibility into action,” he explains. “There's nothing about being where we are that is as interesting as where we could be.”
Brad is most proud of having created an agency that is creatively led, focused on the outcome, entrepreneurial at heart and powered by people who like each other. “It's pretty rare to get that combination, and it's why Ad Age named McKinney a 2015 Agency to Watch,” Brad says. And to this day, he says that whenever he's looking for an anchor, “I put my head back in the boat.” Sometimes literally: He still rows a single scull.