11 May 2007 New York, NY
10TH ANNUAL ONE SHOW INTERACTIVE AWARDS THE BEST ADS FROM AROUND THE WORLD
McKinney wins Silver and Bronze Pencils
One Show Interactive, the interactive advertising industry’s most prestigious awards ceremony worldwide, announced the winners of Gold, Silver and Bronze Pencils earlier this evening, May 11th at New York’s Skylight Studios. The One Show Interactive awards, produced by the non-profit organization The One Club, celebrated the year’s best international new media and web design. To celebrate the 10th anniversary of One Show Interactive, a showcase of the best of the decade took place at the ceremony.
“We are excited to be celebrating the 10th anniversary of One Show Interactive,” said Mary Warlick, CEO, The One Club. “Our long standing passion for recognizing good creative work within new media and web design was evidenced with the creation of this awards program in 1997.”
McKinney won a Silver Pencil in the Integrated Branding category for the Polaris Duel, a multi-media, ATV riding challenge issued to the CEOs of Polaris competitors to settle, once and for all, who builds the toughest ATVs in the world. The agency also earned a Bronze Pencil in the Other Interactive Digital category for the Full Frame Documentary Film Festival’s World’s First Internet Fire. While flames ravaged the old site’s cardboard shadowbox environment, word of the tragedy spread thru mass emails, viral news clips and a temporary Web page. The fire burned progressively for three days. On the fourth day, a new site was revealed.
McKinney also earned merit honors for its Pherotones campaign for Oasys Mobile.
About McKinney
Founded in 1969, Durham-based McKinney has created some of the most innovatively integrated marketing communications programs, including Audi of America’s Art of the Heist, Travelocity’s Roaming Gnome, the Polaris CEO Duel and the launch of the Sony Bravia LCD TV. In 2006, Advertising Age named McKinney one of the nine best “full-service” agencies in America. They wrote, “Marketers curious enough to take a peek under McKinney’s hood would find an agency uniquely suited to survive — and thrive — in a digital world,” citing McKinney’s “smart account team structure, which keeps its interactive experts and media and connection planners close to its offline people.”
Unique to McKinney is its ability to create work that’s recognized by the top strategic, creative, interactive and media awards, including The Cannes Film Festival, The One Show and The New York Andy Awards. It took gold at the AAAA Account Planning Awards, Best in Show at the Interactive Advertising Bureau’s MIXX Awards and is the only agency to win two Yahoo! Creative Summits. McKinney dominates the EFFIE Awards, ranking tenth overall in the past five years and fifth in 2006-2007. The WON REPORT ranks McKinney seventh in the nation and 34th in the world for the best direct marketing and digital advertising.
McKinney’s clients include Coldwell Banker, Brown-Forman’s Southern Comfort, Full Frame Documentary Film Festival, The NASDAQ Stock Market, Qwest Communications, Select Comfort, Travelocity and Virgin Mobile USA.
About The One Club
The One Club is the world’s foremost non-profit organization for the recognition and promotion of excellence in advertising. Founded in 1975 and based in New York City, The One Club produces three annual awards competitions: the One Show, One Show Design and One Show Interactive, which culminate in awards ceremonies held in New York City each May. As part of The One Club’s mission to support the next generation of advertising professionals, the organization nurtures emerging talent through scholarships, portfolio reviews and an annual student exhibition and competition. The One Club maintains a full-time exhibition gallery, hosts an ongoing series of lectures and events, and produces publications that include the quarterly one. a magazine and the One Show and One Show Interactive annuals.