19 Nov 2008
ANNA LOWE JOINS MCKINNEY AS INTERACTIVE ART DIRECTORMcKinney announced today that Anna Lowe has joined the agency as interactive art director.
»18 Nov 2008
GOLD'S GYM LAUNCHES CAMPAIGN TO REDEFINE THE MEANING OF STRENGTHLegendary Fitness Company Challenges Consumers to "Know Your Own Strength"
»22 Oct 2008
“ABOVE THE INFLUENCE” BREAKS BACK TO SCHOOL CAMPAIGN BY MCKINNEYNew effort for National Youth Anti-Drug Media Campaign buoyed by research showing teen marijuana use in decline; teens also say anti-drug advertising makes them more aware of risks and less likely to try.
»20 Oct 2008
MCKINNEY NAMES TREVOR O’BRIEN INTERACTIVE TECHNOLOGY DIRECTORMcKinney announced today that Trevor O’Brien has joined the agency as Interactive Technology Director.
»20 Oct 2008
ASK SHERWIN-WILLIAMS ABOUT ITS NEW ADVERTISING AGENCY OF RECORD: MCKINNEYSherwin-Williams taps independent McKinney as marketing communications partner.
30 Sep 2008
IAB PRESENTS GOLD MIXX AWARD TO MCKINNEY AND VIRGIN ATLANTIC AIRWAYS FOR "LOVE FROM ABOVE" EXPERIENTIAL LAUNCHMcKinney and VAA take top honor in Mobile Platforms category for Virgin Atlantic's first-ever WAP site.
»30 Sep 2008
MCKINNEY NAMES NORA MISHRIKY DIRECTOR OF INTERACTIVE PRODUCTIONMcKinney announced today that Nora Mishriky, previously interactive producer, has been promoted to director of interactive production.
»26 Sep 2008
VIRGIN ATLANTIC AIRWAYS LAUNCHES NEW MARKETING CAMPAIGNCampaign Combats Wave of Industry Pessimism by Highlighting Superior Virgin Atlantic Experience.
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8 Sep 2008
MCKINNEY HIRES SEAN JECKOMcKinney announced today that Sean Jecko has been appointed as senior planner. He joins the agency from The Richard Group, where he was a brand planner for seven years, working on clients like The Home Depot, Patron tequila and the Dallas Morning News.
»4 Sep 2008
TRAVELOCITY’S ROAMING GNOME VIES FOR TOP HONOR IN THE 2008 MADISON AVENUE ADVERTISING WALK OF FAMEFor a third consecutive year, Travelocity’s Roaming Gnome will vie for induction into the Madison Avenue Advertising Walk of Fame.
»4 Aug 2008
MCKINNEY APPOINTS NEW OFFICERSMcKinney announced today that Amy Baker, Walt Barron, Becky Minervino, Walker Teele and Bill Ward have been named vice presidents of the agency.
»30 Jul 2008
MCKINNEY INTRODUCES CLASS OF 2008 SUMMER INTERNSMeet McKinney’s Class of 2008 Summer Interns
»8 Jul 2008
CHRISTIN PRINCE RETURNS TO MCKINNEYMcKinney announced today that Christin Prince has returned to McKinney as interactive strategist.
26 Jun 2008
MCKINNEY BUYS BACK AGENCY FROM HAVASHavas and McKinney announced today that McKinney’s management has acquired 100% interest in the agency from Havas.
»21 Apr 2008
DIVERSITY IN ADVERTISING AND PUBLIC RELATIONS CAREER DAYMcKinney Human Resources Director Lea Wharton to Lead Panel on How to Get Hired at Top Ad Agencies
Diversity in Advertising and Public Relations Career Day (www.diacareerday.com), created to provide a forum where multicultural professionals can network and explore career opportunities in the advertising industry, will be held this week in New York City on Thursday, April 24. The New York Times is the presenting sponsor of the event.
17 Apr 2008
IT'S PAISLEY, LOVE!McKinney and Virgin Atlantic Airways Create Virgin Atlantic Paisley as Part of New Love From Above Campaign.
Virgin Atlantic Airways and its agency of record, McKinney, have created a new brand expression for the innovative airline: Virgin Atlantic Paisley.
16 Apr 2008
MCKINNEY RECEIVES 'OFFICIAL HONOREE' DISTINCTION FOR THE 12TH ANNUAL WEBBY AWARDSMcKinney’s Integrated Campaign for Polaris Industries’ “The Duel” Recognized by “Oscars of the Internet”
The Webby Awards, the leading international honor for the Web, today recognized McKinney’s integrated campaign for Polaris Industries’ “The Duel” as an Official Honoree, a distinction that recognizes work exhibiting remarkable achievement.
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7 Apr 2008
VIRGIN MOBILE AND MCKINNEY PARTNER WITH EMERGING ARTISTSCreativity and commerce never sounded so good together. Charged with bringing the hip, young vision of Virgin Mobile USA to life, advertising agency McKinney responded by producing two TV spots, each featuring the music of two emerging artists. Virgin Mobile USA has always been recognized for the innovative ways it communicates with its customers so partnering with exciting new artists is ideal for launching their newest plans.
»2 Apr 2008
MCKINNEY SUCKERS MOON FOR RANDALL ROTHENBERGIt’s not every day McKinney plays host to a bestselling author, digital visionary, leading journalist, CMO of global consulting firm and on and on it goes. “Randy Rothenberg is one of the true Renaissance men,” said Brad Brinegar to a packed presentation theater. “He's a guy who dips his hand in just about anything and everything interesting. A model who continues to bring new ideas to the world.”
»27 Feb 2008
COLDWELL BANKER® 'PORTRAITS' CAMPAIGN PAINTS NEW PICTURE OF WHAT TODAY’S CONSUMERS WANT FROM A REAL ESTATE FIRMIntegrated Marketing Campaign by McKinney
Most consumers know what to expect from real estate commercials: manicured lawns, smiling children, pretty picket fences and the ubiquitous “sold” sign. Today, Coldwell Banker Real Estate LLC will start breaking through that clutter as it unveils the first commercial within its new integrated marketing campaign.
11 Feb 2008
VIRGIN ATLANTIC AIRWAYS TAKES OFF WITH NEW MARKETING CAMPAIGN — EXPERIENTIAL LAUNCH SPREADS THE LOVE FROM ABOVE
New Brand Platform by McKinney
Virgin Atlantic Airways, one of the world’s leading long-haul airlines, today announced the launch of its new US marketing campaign, Love from Above. The new campaign builds on the airline’s history of unparalleled service and innovation on behalf of the traveler, including the newly unveiled Premium Economy cabin, which is now featured on every flight from the US.
»28 Jan 2008
MCKINNEY’S ANDY ZUPKO JOINS CORE TEAM AT PAPERVISION 3DMcKinney proudly announces Andy Zupko, Interactive Programmer, has been selected to join the core team for Papervision 3D, creators of the most prevalent 3D Flash engine on the market.
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