3 Dec 2007
MCKINNEY CHANGES CREATIVE LEADERSHIPJonathan Cude Replaces David Baldwin as Executive Creative Director
McKinney announced today that David Baldwin has resigned his post as executive creative director at McKinney to seek a new challenge. His ten years as McKinney’s ECD mark a tenure exceeded only by the agency’s founder, the late Chick McKinney. During his run, the agency has seen significant growth, becoming an acknowledged leader in interactive and integrated communications.
26 Nov 2007
SOUTHERN COMFORT SPINS RHAPSODY DOWNLOADS, PARTY TRICKSSouthern Comfort is now inviting fans to upload party tricks, and offering Rhapsody downloads to participants. The giveaway, which started earlier this month, involves a total of 50,000 downloads. That action is happening online at the SoCo Night Institute (soconightinstitute.com), a tongue-in-cheek academy that features user-uploaded video instructions on how to create concoctions, serve after-party snacks, and perform party tricks. Each submission is rewarded with a free Rhapsody download, and if the video is accepted into the "nightlife skills curriculum," a total of 10 downloads are offered.
»5 Nov 2007
MCKINNEY SCORES BUZZ AWARDCampaigns for everything from football teams to cat food won ADWEEK Media’s BUZZ Awards at the Next Big Idea Conference in Beverly Hills.
McKinney won the "Other" category BUZZ that honored work difficult to place elsewhere in the show for its Travelocity Sub Gnome campaign.
»12 Sep 2007
INDUSTRY VISIONARY CHICK MCKINNEY DIES AT 75Charles ("Chick") C. McKinney, a legendary figure in advertising, died today at his home in Raleigh, North Carolina.
»20 Aug 2007
FORREST MAREADY JOINS MCKINNEY AS MOTION DESIGNERMcKinney announced today that Forrest Maready has joined the agency as motion designer. A veteran of the film industry, Maready, 36, has worked on dozens of feature films and television shows, including several Muppet movies, Divine Secrets of the Ya-Ya Sisterhood, The Princess Diaries, Dawson’s Creek and Shallow Hal. At McKinney, Maready will design and develop microsites with his 3D and After Effects experience.
»30 Jul 2007
VIRGIN ATLANTIC AIRWAYS SELECTS NEW AGENCIES OF RECORDVirgin Atlantic Selects McKinney and MEC Interaction
Virgin Atlantic Airways announced today that it has selected McKinney as the new agency of record for the airline. McKinney will handle strategy and creative, partnering with MEC Interaction, part of Mediaedge:cia, who will handle communications planning and buying.
»28 Jun 2007
MAJOR LEAGUE GAMING TEAMS UP WITH MCKINNEYMajor League Gaming (MLG), the first professional video game league, announced today that McKinney has been named branding agency. Founded in 2002, MLG is recognized as the global governing authority for millions of competitive gamers worldwide. As its first agency partner, McKinney will help MLG define the brand platform and create strategy and direction for its globally expanding video gaming destination, www.mlgpro.com, the definitive leader in competitive gaming news, entertainment, community, and competition on the Web.
»20 Jun 2007
MCKINNEY TAKES HOME SILVER AND BRONZE AT EFFIEMcKinney brought home the metal at the 39th Annual Effie Awards hosted June 8th in New York. In its 39th year, the Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work.
»22 May 2007
MCKINNEY NAMES DAVID HERMANAS ASSOCIATE CREATIVE DIRECTOR
McKinney announced today that David Hermanas has been promoted from senior art director to associate creative director.
»14 May 2007
COLDWELL BANKER REAL ESTATE CORPORATION NAMES MCKINNEY AS ADVERTISING AGENCY OF RECORDMcKinney Will Lead Coldwell Banker Real Estate Corporation Agency Partners in Maintaining and Furthering Brand's Leadership in Real Estate Industry
Coldwell Banker Real Estate Corporation today announced that McKinney of Durham, NC, has been named its new Advertising Agency of Record.
11 May 2007
10TH ANNUAL ONE SHOW INTERACTIVE AWARDS THE BEST ADS FROM AROUND THE WORLDMcKinney wins Silver and Bronze Pencils
One Show Interactive, the interactive advertising industry’s most prestigious awards ceremony worldwide, announced the winners of Gold, Silver and Bronze Pencils earlier this evening, May 11th at New York’s Skylight Studios. The One Show Interactive awards, produced by the non-profit organization The One Club, celebrated the year’s best international new media and web design. To celebrate the 10th anniversary of One Show Interactive, a showcase of the best of the decade took place at the ceremony.
3 May 2007
2007-2008 AMERICAN ASSOCIATION OF ADVERTISING AGENCIES (AAAA) NAMES MCKINNEY CHAIRMAN AND CEO BRAD BRINEGAR TO BOARD OF DIRECTORSThe American Association of Advertising Agencies (AAAA) has announced the election of the 2007–2008 officers and board of directors that represent agencies of varying sizes throughout the United States. McKinney Chairman and CEO Brad W. Brinegar will serve as a director representing the Southern Region.
»28 Feb 2007
VIRGIN MOBILE USA BRINGS MCKINNEY ON BOARDLeading wireless youth network Virgin Mobile USA announced today it has selected Durham, North Carolina-based McKinney as its new advertising agency, managing an account valued at more than $30 million. The agency is recognized for leading the industry in integrated marketing communications and crafting rich conversations to engage consumers in building clients’ brands.
»