McKinney.com

Looking to sharpen your pickup skills, try new bar tricks or learn the proper way to dance with a whiskey in hand? Southern Comfort [along with agency McKinney] and Maxim.com, Pandora and Drink of the Week have tips at www.SoCoNightInstitute.com. The fun website — which provides adults "with the knowledge and skills they need to turn their weak, lame nights into the stuff of legend" — offers a variety of "courses" such as "Dancing With a Drink in Your Hand."

Those who take courses can earn points redeemable for music downloads from Rhapsody.com. Visitors can also rate classes and create their own curriculum.