NEW YORK, NY--(Marketwired - December 14, 2016) - Norwegian, the World's Best Low-Cost Long-Haul Airline and Europe's Best Low-Cost Airline, and its agency partner, McKinney, launch The Best Free Shipping Sale on Earth -- and send holiday shoppers on an adventure in the process. Norwegian uses this innovative take on "free shipping" to send consumers across the ocean to pick up their holiday items for free instead of waiting at home for delivery.
Beginning on December 16, anyone who visits BestFreeShippingOnEarth.com can choose from 20 items that represent each of Norwegian's key European destinations. Whether it's an Italian silk scarf with free shipping to Rome, a paella pan with free shipping to Barcelona or a traditional Norwegian sweater with free shipping to Bergen, the person lucky enough to snag the item will receive a complimentary pair of tickets to go pick it up. Norwegian will also cover the cost of the item -- it's The Best Free Shipping Sale on Earth, after all.
"The holidays are a time of celebration, but they are also a time of inspiration. Because so many shoppers are focused on those elusive last-minute holiday purchases, we wanted to tap into that energy and help Americans see the holidays -- and the world -- in an entirely new way," commented Ben Kaufman, Marketing Manager, USA for Norwegian. "We're turning the very simple idea of 'free shipping' upside down so that we can spread joy, quite literally, to the world. State-of-the-art hubs like Oslo-Gardermoen Airport in Norway allow Americans to seamlessly access Norwegian's extensive network to exciting destinations throughout Europe and Asia."
"Consumer travel over the holiday season is often a low priority," said Kerry Fitzmaurice, McKinney's managing director in New York. "Our campaign works to take advantage of a firmly established retail event in a fun, irresistible and unexpected way.
Most U.S. passengers are familiar with Norwegian's direct service to Copenhagen, London, Oslo, Paris and Stockholm, but they're unaware that the airline offers seamless connections to dozens of other notable European cities. By traveling to Oslo, Norwegian's "shipping hub," those cities are now within reach for holiday shoppers who use The Best Free Shipping Sale on Earth from December 16-20.
Norwegian used several vehicles to promote this flash sale. From e-commerce social ads and email blasts to a fully integrated partnership with Thrillist, the New York-based travel blog, which includes site takeovers, custom content and event activation.
Founded in 1969, McKinney delivers creativity that drives extraordinary results. The agency's work has been recognized by Cannes, Effie, The One Show and The One Show Interactive, ANDY, Art Directors Club, CLIO, D&AD and the IAB MIXX Awards. An Advertising Age 2015 Agency to Watch and one of the Best Places to Work in Marketing and Media, McKinney works with the following clients: Samsung, ESPN, GNC, Sherwin-Williams, CarMax, Crocs, TuneIn, Sennheiser, Mentos, Big Boss Brewing, Dognition and Urban Ministries of Durham. The agency is part of Cheil Worldwide, one of the world's leading marketing communications networks with 49 offices in 44 countries. Operating as one agency with two doors, McKinney has offices in Durham, North Carolina, and New York City. To learn more, visit mckinney.com, follow @mckinney and subscribe to Socializ'd, our Tuesday newsletter covering what happened in social media the week before.
Norwegian is the world's sixth largest low-cost airline and carried 30 million passengers in 2016. The airline operates 450 routes to 150 destinations in Europe, North Africa, Middle East, Thailand, Caribbean and the U.S. Norwegian has a fleet of 120 aircraft, with an average age of 3.6 years, making it one of the world's youngest fleets. Norwegian was named the Most Fuel-Efficient Airline on Transatlantic Routes by the International Council on Clean Transportation (ICCT). Norwegian was named the World's Best Low-Cost Long-Haul Airline by the renowned SkyTrax World Airline Awards in 2015 and 2016, and for the fourth consecutive year, named Europe's Best Low-Cost Airline. Norwegian employs more than 6,000 people. The airline offers 40 nonstop routes from the U.S. to London, Paris, Scandinavia and the Caribbean. Follow @Fly_Norwegian on Twitter, join the discussion on Facebook and keep up with our adventures on Instagram. For more information on Norwegian and its network, visit norwegian.com.