In recognition of Black History Month, Nationwide Insurance is encouraging consumers to get on line to share, build and capture important family history in celebration of the rich heritage and legacy of the African American family. In addition, consumers can visit Pandora.com to build a personalized music library and support the United Negro College Fund (UNCF).
Beginning today, families can connect with their ancestry, celebrate their past and work together to honor the present. It’s all part of Nationwide’s ongoing effort to reach African American consumers. The campaign features a Family Heritage Tree website where visitors can create their family history.
“Nationwide continues our commitment to support the African American community," said Mark Hara, vice president for Nationwide. “The Nationwide Family Heritage Tree website allows each member of the family to input data, build their family tree, add photos, input facts about their heritage and invite others to share. ”
The Family Heritage Tree website is a resource for visitors to share data and stories with other family members, allowing for two-way interaction to help build a more robust and complete family history. It also provides an opportunity for family members to add comments and work together to create their family tree.
“We are excited to launch this campaign on the first day of Black History Month,” said Hara. “We hope families will use this web tool as a way to honor their past, share stories amongst family members and build their family history for themselves, and their children.”
In addition to the website, through a partnership with Pandora.com, Nationwide is helping to support the UNCF. During Black History Month, Nationwide will have two branded stations available on Pandora, the popular personalized and free internet radio service. Nationwide will donate $5.00 to UNCF for each one of the first 6000 visitors who listen to either one of the two Nationwide branded radio stations on Pandora. “We’re pleased to partner with Nationwide, to give them a truly innovative and creative option that facilitates their financial contribution to the UNCF and delivers discovery and joy to those
who get the chance to listen to the great music on the Nationwide branded stations.” said Pandora’s chief revenue officer John Trimble. “Pandora’s multi-platform advertising solution, combined with our breadth of demographic knowledge about our listeners, ensures that our partners, such as Nationwide, will have their campaigns seen – and heard – by their ideal target audience who are listening to internet radio.”
The campaign takes a unique approach to encourage families to share information, interact through the internet using the Family Heritage Tree website to capture their legacy and support the United Negro College Fund. The Heritage Family Tree website can be accessed beginning February 1, 2010 through the end of the year.