McKinney announced the promotion of two employees, one a prior client and one whose toy inventions are sold at two of America’s largest retailers. Glen Fellman, associate creative director who served as a strategist and copywriter for past client marchFirst, has been promoted to group creative director. Copywriter Joe Parrish, whose toys Submergency and Submergibles are sold at Walmart and Target, has been named associate creative director.
Fellman has worked at McKinney since 2005 helping create integrated marketing solutions for clients, including Major League Gaming, ProShares, Qwest Communications and several Brown-Forman brands. Prior to joining the agency, Fellman served as associate creative director at Minneapolis-based Carmichael Lynch for clients A.G. Edwards, Porsche, Northwest Airlines and American Standard, among others.
Earlier, he handled senior copywriting duties for pioneering interactive company and McKinney parent and client marchFirst, as well as Target Corporation.
A graduate of the University of Wisconsin, Fellman holds a Bachelor of Arts in film and an MBA Certificate in entrepreneurship from the University of Liverpool.
Parrish joined McKinney in 2005 serving as copywriter on Audi, Sony and Qwest Communications. Previously, he was a senior copywriter at Siddall in Richmond on that agency’s Freddie Mac, Virginia Museum of Fine Arts and Fairfax County accounts. Before that position, Parrish was an associate creative director for Doe Anderson in Louisville. He began his career at Sawyer Riley Compton in Atlanta.
A graduate of Wake Forest University with a Bachelor of Arts in English, Parrish also attended The Creative Circus in Atlanta.