There's a newly designed MIXX Award courtesy of McKinney.
The industry's premiere honor, The MIXX Awards, celebrate the "mixx" of creativity and effectiveness in digital marketing. The new award debuted last evening at the MIXX Awards Gala in New York.
"As the first ever Best In Show recipient at the 2005 Gala, McKinney has experienced the prestige and honor of being awarded, then displaying a coveted MIXX Award," said IAB CEO Randall Rothenberg. "The new MIXX design reflects the strength and collaboration that campaigns and their creators—brand marketers and advertising agencies—put into each winning strategy. The IAB and McKinney together congratulate the 2008 MIXX Award Winners."
"MIXX has evolved into the most important interactive advertising award, because it's the only award that demands creativity and results," said McKinney Chairman & CEO Brad Brinegar. "Recognition of this stature should have a prize with the same heft, so we were thrilled when Randy took up our offer to redesign the award.
The new MIXX Award represents the rich interactive marketing ecosystem that works together to make brands their most powerful. The "building blocks" in its design are connected and ascending in representation of the essential partnership between brands and agencies. Its weight and stature is meant to capture the strong foundation interactive has built in the advertising landscape and the creativity and effectiveness accomplished only when strategy, content and media are integrated.
In 2005, McKinney took Best in Show and two gold MIXX Awards for Audi Art of the Heist. Since then, the agency has earned two gold and two silver, in addition to winning a gold MIXX at last evening's gala for Virgin Atlantic Airways "Love from Above" campaign.