On June 14, Business Insider published a list of “who’s hot right now” in advertising, and McKinney Associate Creative Director Jenny Nicholson — maven of the multimedia campaign — is number 10.
Agencies were asked to nominate a coworker at the top of his or her creative game, along with two other creatives from competing agencies. Business Insider then considered this year’s award-winning campaigns to rank “advertising’s creative elite.”
The article mentions the work Jenny did for Travelocity, Virgin Mobile, Urban Ministries of Durham and the McKinney Ten Percent — all of which are as much campaigns as they are conversations between brands and consumers. And that’s why she’s so good.