14 Feb 2008 Chicago Sun-Times
Love Is In The Air In New Ads From Virgin Atlantic Airways
One thing that certainly won't change is the irreverent and fun approach to advertising that has been the hallmark of Virgin Atlantic Airways since it was founded in 1984.
Virgin Atlantic recently signed on McKinney and the ad shop this week is unveiling a new online and outdoor “Love From Above” campaign in Chicago and other American markets the airline services. The new campaign will focus on Virgin's recently redesigned premium economy service. Outdoor and online executions for the company are done up in Virgin's signature red and purple color scheme with a touch of paisley — veddy British.
A new mobile Web site, http://lovefromabove.mobi, offers information about free London cab rides, pub parties and movie passes that reminds of all the fun Virgin incorporates in its onboard experience.