4 Feb 2008 SHOOT
Ad Biz Has A Disappointing Super Bowl
While the game itself was a classic, not so the advertising that ran during it. That was the general consensus of agency artisans, primarily creative directors surveyed by SHOOT. Jonathan Cude, executive creative director, McKinney, Durham, N.C., said, “It's interesting the emphasis we put on this game. Why don't we care as much as an industry about our work everyday, about all of our spots? Why aren't we trying to engage and entertain people all the time? Why are we trying so much harder on the Super Bowl? I understand there are a lot of eyeballs, it's a huge event and very competitive but isn't the ‘Super’ effort to engage audiences something we should be doing all the time?”