8 May 2009
McKinney Earns IAC Award for Promiscuous Text
Who knew sexy text could be, well, so sexy? McKinney earned an IAC Award for its "Promiscuous Txt" campaign for Virgin Mobile USA. Presented annually by the Web Marketing Association, the IACs honor outstanding achievement in Internet Advertising. Named Best Telecommunication Integrated Ad Campaign, "Promiscuous Txt" featured a web site at www.letshavetxt.com where visitors could work with a number of "trained professionals" to practice their sexy texting in a safe environment. In addition to honing their texting skills via live IM sessions, they could also share with friends and link to www.virginmobileusa.com for information on the texting-ideal Wild Card phone and Virgin Mobile service plans.