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News: 2010

Newsroom — https://portals.mckinney.com/communications
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23 Aug 2010 Graphis Design Annual 2011

McKinney and Big Boss earn gold in GRAPHIS 2011

GRAPHIS features the best international  photography, illustration and graphic design of the year.  Selecting from thousands of submissions, GRAPHIS has awarded Gold to  McKinney’s campaign for Big Boss Brewery.

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9 Jul 2010 The Herald-Sun

Jeff Jones Loves LeBron’s Branding Moves

“I love it!  I absolutely love it,”  Jeff Jones said about LeBron James’ big production. 

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6 Jul 2010 mixx-awards.com

Jonathan Cude will judge the 2010 MIXX Awards

McKinney announced today that Chief Creative Officer Jonathan Cude will judge the 2010 MIXX Awards. Sponsored by the Interactive Advertising Bureau, the awards honor the most creative and effective interactive advertising.

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14 Jun 2010 mashable.com

The Gnome is so very social

The Travelocity Roaming Gnome was just named one of the top 10 online mascots by Mashable.com!! The Travelocity Gnome is #5 on the list that is flooded by cutting edge social media brands

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14 Jun 2010 PR.COM

McKinney Alum featured in Billboard

Adam Blumenthal, CEO and Chief Strategist at Curious Sense, a digital product design studio, today authored an op-ed article at the invitation of Billboard Magazine.

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4 Jun 2010 nbcsandiego.com

The Roaming Gnome visits NBC

Travelocity’s Roaming Gnome paid a visit to NBC with Masahable’s Associate Editor Jennifer Van Grove.

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26 May 2010 allthingsd.com

McKinney’s Ad for Qwest Makes iPad History

“Awesome. Five stars. This is how a magazine should be read on the iPad,” said a gushing Steve Jobs of the Wired iPad app that launched last week. Fifty-three advertisers were part of the historic launch and Qwest was one of them.

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21 May 2010 Durham Magazine

Doing Good: Triangle Corporate Battle of the Bands

Billed as the "baddest corporate merger of all time," the fifth annual Triangle Corporate Battle of the Bands will take place Saturday, May 15 at the amphitheater at American Tobacco.

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19 May 2010 The Durham News

Bull City Blowout

Philanthropy and field day competitions were combined in the inaugural Bull City Blowout, a fundraising event that benefitted SeeSaw Studio.

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17 May 2010 Adsoftheworld.com

Sherwin-Williams Paint Chips is Ads of the World Pick

For exceptional coverage, rich color and results that last, ask Sherwin-Williams. Find the perfect shade at your neighbourhood Sherwin-Williams store or sherwan-williams.com/color. Advertising Agency: McKinney--Durham, NC, USA ...

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14 May 2010 Media Post

Sherwin-Williams brings color chips to life


Sherwin-Williams has launched a new campaign positioning the paint stores as experts that help consumers "make the most of their color" with the best paint.

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11 May 2010 CREATIVITY

A wonderful world of paint chips

Sherwin-Williams and McKinney launched a new integrated campaign "Color Chips," which depicts a whimsical world populated by paint chip creatures and environments, in spots directed by Buck N.Y. and print ads featuring the work of paper artist Matthew Sporzynski

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11 May 2010 ClickZ

40 Days on Chatroulette: Travelocity Sees Positive Results

Travelocity's "Roaming Gnome" mascot made headlines on April 1 when it began appearing on Chatroulette.  Now, 40 days into the effort, the travel brand told ClickZ that the initiative has resulted in 350,000 impressions and 400 conversations between potential customers and its chat specialists.

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11 May 2010 CREATIVITY

A wonderful world of paint chips

Sherwin-Williams and McKinney launched a new integrated campaign "Color Chips," which depicts a whimsical world populated by paint chip creatures and environments, in spots directed by Buck N.Y. and print ads featuring the work of paper artist Matthew Sporzynski, known for his projects for Real Simple magazine.

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4 May 2010 News and Observer

Doug Holroyd says TiVo is no threat to great advertising and big ideas

Doug Holroyd was interviewed by the  News and Observer on a recent Duke study that says DVRs don’t affect ad sales.

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3 May 2010 Advertising Age

Brinegar looks to improved compensation models for agencies

Mega-marketers Coca-Cola and Procter & Gamble have taken major strides toward compensating their agencies based on the value they add to projects rather than the time they spend on them, but surprisingly few of their peers have followed their lead, according to a new survey by the Association of National Advertisers.

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26 Apr 2010 Durham Herald Sun

Battle of the Bands Returns

The 2010 Triangle Battle of the Bankds returns May 15.

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21 Apr 2010 Adsoftheworld.com

Ads of the World feature new Travelocity Top Secret Hotels spots

Two new spots that celebrate Travelocity’s new Top Secret Hotels have been selected by Ads of the World.

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19 Apr 2010 B to B Magazine

B to B features Qwest Puzzles Campaign by McKinney

McKinney’s “Puzzles” campaign for Qwest Communications was featured in B to B Magazine’s Rollout.

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8 Apr 2010 Wall Street Journal Digital Network/MarketWatch

Qwest Launches SMB IT Connection on LinkedIn in Collaboration with Bloomberg BusinessWeek

Qwest Communications has launched the SMB IT Connection community discussion group on LinkedIn.

 

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5 Apr 2010 Bestadsontv.com

Best Ads on TV Selects Travelocity

Travelocity, the big gnome in online booking

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2 Apr 2010 Multiple

McKinney makes the rounds on Chatroulette

Big buzz around the Travelocity and McKinney as the Roaming Gnome steps into the world of Chatroulette

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23 Feb 2010 The Apiary

Ask for it by name: Bob Wiltfong for Nationwide Insurance

Most campaigns were designed to teach us catchphrases and encouraged us to scream them at each other. Today, that comedy-trench fighting has shifted to insurance, and lately the spokespeople for that industry include geckos, cavemen and stacks of cash with eyeballs on them.

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21 Feb 2010 IAB Ecosystem 2.0

Brinegar panels at IAB
Las Costa, California

As chairman of the IAB Agency Advisory Board, Brad was asked to serve on a panel at the IAB’s board of directors meeting prior to the organization’s 3-day annual meeting.

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16 Jan 2010 bestadsontv.com

New Travelocity Spots by McKinney

McKinney’s new Travelocity campaign makes Best Ads on TV.com

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8 Jan 2010 DM News

Travelocity takes 'Roaming Gnome' to the slopes, shores in social media push

Travelocity and McKinney are rolling out an integrated campaign to promote Travelocity’s winter travel sale. The effort is taking the “Roaming Gnome” on tour again.

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6 Jan 2010 Advertising Age

McKinney EVPs on the move

Independent advertising agency McKinney has promoted Denis Budniewski, Lisa Hughes and Philip Marchington to exec VP roles.

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4 Jan 2010 News and Observer

Bartending for a Cause

Durham's Revolution is hosting a guest bartender series, featuring McKinney President, Jeff Jones and Chief Creative Officer, Jonathan Cude, in January. Twenty percent of the bartenders' proceeds will go to a charity of their choice.

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1 Jan 2010

McKinney Surpasses Chair and Mug Goal for UMD

Urban Ministries of Durham’s Community Café will be happier and more comfortable with mugs brimming over, thanks to McKinney’s “Seats of Honor” campaign.

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