Newsroom — https://portals.mckinney.com/communications
To obtain access, please contact joel.richardson@mckinney.com for a personal password.
12 Dec 2009 dBusinessNews
Urban Ministries of Durham Receives New Commercial Oven, Tables, ChairsThe holidays arrived early for Urban Ministries of Durham (UMD) this year. The community-based shelter received a new commercial oven, tables, chairs, trays and mugs thanks to the generosity of local businesses.
»4 Dec 2009 News and Observer
Rock of Ages—Corporate StyleGrab that old electric guitar, the one that's buried under the VHS player you never got around to throwing away. And don't forget your amplifier or, if necessary, your hearing aid.
»1 Dec 2009 Luerzer's ARCHIVE
ARCHIVE features McKinney campaigns for Nike and Partnership for a Drugfree AmericaARCHIVE, one of the premiere journals that honors global creative excellence, has two McKinney campaigns featured in its “25 Years of Luerzer’s ARCHIVE” edition.
»30 Nov 2009 Communication Arts
McKinney’s Big Boss beer featured in Communication Arts Design 50th Anniversary Design AnnuallHow do you create beer packaging? Well, start with some beer.
»30 Nov 2009 Duke University News
Independent Rockers Dean & Britta celebrate Warhol exhibit sponsored by McKinneyThis performance, a complement to the Nasher Museum of Art’s exhibition “Big Shots: Andy Warhol Polaroids,” sponsored by McKinney is a recent addition to Duke Performances’ 2009/10 season.
»29 Nov 2009 News and Observer
How to Stand OutAmid layoffs, pay cuts and hiring freezes, an increasing number of employers in the Triangle are doing something almost unheard of for much of this year: They're hiring.
»25 Nov 2009 adsoftheworld.com
McKinney work for Partnership for a Drugfree America featured on Ads of the WorldMcKinney’s campaign for Partnership for a Drugree America’s Above the Influence is featured on Ads of the World.
»20 Nov 2009 Triangle Business Journal
Elizabeth McMellon promoted to controllerMcKinney named Elizabeth McMellon controller of the agency.
»16 Nov 2009 Business Wire
IAB Releases 2009 Update to Ad Unit GuidelinesOpens the Door to Rising Stars That Encourage Online Advertising Creativity
»13 Nov 2009 Advertising Age
McKinney President Jeff Jones says Marketing Needs a CMOThe truth is, marketing needs marketing. What if marketing had a CMO? How would we reposition the role to restore credibility?
»12 Nov 2009 TheDieline.com
Dieline Features McKinney Work for Big BossThe DieLine, the world’s number one package design web site, salutes some of their favorite work, including designs from Apple, Perricone MD, Chipotle and McKinney’s packaging for microbrew Big Boss.
»11 Nov 2009 bestadsontv.com
Got Boring Tweets? Re:cycle.Recycle all the boring tweets polluting your Twitter feed with Re:cycled Tweets.
»7 Nov 2009 BRANDWEEK
Atlas Shilled: Ayn Rand Has Her Fans in the Ad IndustryFor the uninitiated, Ayn Rand developed a philosophy called objectivism, which embraces reason combined with individual liberty and laissez-faire politics.
»5 Nov 2009 AP NEWSWIRE
Cadillac Narrows List of Ad Agency Candidates to 6The agencies on the short list are BBH in New York, DDB in Chicago, Gotham in New York, Richmond, Va.-based The Martin Agency, McKinney in Durham, N.C., and Publicis in New York.
»28 Oct 2009 Design Student Confidential
McKinney Studio Artist Featured in Design Student ConfidentialMcKinney Studio Artist Rachel Strubinger is featured in Design Student Confidential, a collection of extraordinary class projects from international design schools.
»
26 Oct 2009 Duke University News
Nasher Museum of Art and McKinney Present 'Big Shots: Andy Warhol Polaroids'An exhibition of rare photographs, many depicting celebrities, will open at the Nasher Museum on Nov. 12.
22 Oct 2009 CNN iReport, Seirra Club, AOL Video
Re:cycled Tweets in the NewsMcKinney’s “Re:cycled Tweets” has been featured on CNN’s IReport, AOL Video and blogs from the Sierra Club’s Green Life to Social Vibe and Tweetfreak.
»19 Oct 2009 New York Times
McKinney Wins EASEAS, part of the Abbott Nutrition unit of Abbott Laboratories, named McKinney as agency of record
»19 Oct 2009 creativezone.eyeblaster.com
Beth McKnight is Featured Guest on EyeblasterInteractive Programmer Beth McKnight is the featured guest at Eyeblaster.
»19 Oct 2009 www.w3award.com
The 2009 W3 Award Winners Announced—McKinney Wins Silver for McKinney.comMcKinney took Silver in the self-promotion category for its innovative web site, www.mckinney.com.
»19 Oct 2009 National Real Estate Investor
Old is New in Durham as Tenants Jazz Up WarehousesHow does a company make a dramatic statement with its commercial real estate property at a time when little credit is available for new development? One way is to adapt an old building to a new use with a snazzy, high-tech rehab.
16 Oct 2009 AdAge.com
McKinney to Host Brand Strategy Workshop for UNC StudentsDurham, NC-based independent McKinney will host a brand-strategy workshop for UNC journalism and mass communication students who applied to participate in the program developed in conjunction with the school and agency.
»12 Oct 2009 The Herald Sun
McKinney Lands EAS AccountMcKinney has landed a third major client of this year, enabling it to boost its work force to early 2007 levels.
»9 Oct 2009 News and Observer
Ad Agency to Stay at Least Until 2021Ad agency McKinney announced this week that it has extended its lease to 2021. The agency has hired 60 people over the past six weeks.
»6 Oct 2009 Reuters
McKinney, American Tobacco Reinvent Work Space, Extend PartnershipAn advertising agency looking to reinvent the way it collaborates and creates. An urban development reinventing the waypeople live, work and play. They found each other, and they're sticking together.
»2 Oct 2009 Communication Arts
Communication Arts Features McKinney Posters for NikeNike Gamechangers and Durham, North Carolina-based McKinney teamed up for Beat Gasoline, a program that placed the future of the environment front-and-center.
»1 Sep 2009 Business Leader
McKinney Promotes Two CreativesMcKinney announced the promotion of two employees, one a prior client and one whose toy inventions are sold at two of America’s largest retailers.
»31 Aug 2009 Creativity-online.com
People News from McKinneyMcKinney has promoted associate creative director Glen Fellman (pictured) to group creative director.
»6 Aug 2009 HERALD SUN
What They Are Saying About DurhamThe New York Times and Spirt Magazine talk Durham, NC
»29 Jul 2009 Carolina Newswire
McKinney Partners with Red Truck Films to Deliver Innovative Travelocity SpotIn the newest spot from McKinney and Red Truck Films, Travelocity’s Roaming Gnome sets out on a six-week adventure to tell audiences about the “Summer of Possibilities.”
»27 Jul 2009 SHOOT Publicity Wire
Industry's Leaders Gather to Judge the Best in Interactive AdvertisingOne of the leading voices appealing for great creative online, the Interactive Advertising Bureau (IAB) today announced that it had convened an expert panel to select the industry's best work for the 2009 MIXX Awards, one of advertising's most sought-after honors.
»23 Jul 2009 B to B Online
Scottrade, Qwest debut ad campaignOnline investment company Scottrade and Qwest Communications announced the launch of an advertising effort that trumpets the national network services Qwest provides Scottrade.
»13 Jul 2009 VH-1 Best Week Ever
Free from Hep, Holly Madison Literally Marries the Travelocity GnomeHolly Madison married the Roaming Gnome at a wedding ceremony in Vegas this weekend as part of a bizzrre Travelocity marketing campaign/quest to find a younger, more mobile man.
»8 Jul 2009 Business Wire
The Travelocity Roaming Gnome Continues “Summer of Possibilities” TourThe Travelocity Roaming Gnome is continuing to coin this the “Summer of Possibilities” and from a recent vote, it looks like Las Vegas locals are doing the same. Not letting a tight budget stop him from experiencing a one-of-a-kind summer adventure, the Roaming Gnome is taking advantage of all the amazing deals and hopping on a plane to one of the most popular summer vacation destinations – Las Vegas.
»30 Jun 2009 New York Times
McKinney Wins ApricaAprica, Osaka, Japan, a division of Newell Rubbermaid, chose McKinney, Durham, N.C., as its first agency for the United States.
»30 Jun 2009 ESPN BMX
Beat Gasoline is McKinney and Nike’s New Awareness CampaignNike 6.0 and BMX have teamed up with McKinney’s Beat Gasoline to encourage people to use the power of sport to beat gasoline.
»29 Jun 2009 Durham Herald Sun
Advertising campaign to raise awareness of homelessnessIf you happen to be walking on Ninth Street this weekend, look closely and you may notice tiny figures of homeless people under signs. This is not an art exhibit, but rather part of an ad campaign.
»26 Jun 2009
McKinney Spot for Partnership for a Drug Free America Wins at CannesA McKinney commercial for Partnership for a DrugFree America has won the Young Director’s Award at the Cannes Advertising Festival.
»25 Jun 2009 New York Times
A Recession Summer Theme Come On In, the Travels CheapAs travel companies try to stimulate demand, Travelocity’s Roaming Gnome is popping up all over, even on Facebook.
23 Jun 2009 American Tobacco Campus
American Tobacco Campus Hits Another Home RunAmerican Tobacco Campus (ATC) continues its winning streak with a significant new tenant.
»21 Jun 2009 SHOOT
McKinney and Johnnie Semerad Zero in on HomelessnessA big message in the form of tiny figurines.
»14 Jun 2009 New York Times Travel
It’s All About the Bands, the Food and the ArtTell North Carolinians you’re heading to the Research Triangle, and they’ll probably ask “Which school are you visiting?”
»12 Jun 2009 US Airways Magazine
Business Outlook: Durham, NCDurham in North Carolina has done as much as any economic region in the country to transform its past into a modern economic powerhouse.
»10 Jun 2009 www.creativity-online.com
Creativity taps McKinney campaign for Urban Ministries of DurhamCreativity has named McKinney’s “Invisible” campaign to its “Latest Ads”.
»8 Jun 2009 BRANDWEEK, ADWEEK and MEDIAWEEK
The Evolving CMOTravelocity CMO and McKinney client Victoria Treyger tells BRANDWEEK the marketing she does “is a mixture of art and science.
»8 Jun 2009 BRANDWEEK, ADWEEK, MEDIAWEEK
The Evolving CMOTravelocity CMO and McKinney client, Victoria Treyger, talks to BRANDWEEK.
»2 Jun 2009 Aphotoeditor.com
Q/A Series: Loyalty vs. New Talent:McKinney's Art Buying Supervisor quoted on Aphotoeditor.com
»1 Jun 2009 mensjournal.com
Men's Journal Names Durham to "Best Places to Live 2009"“Chapel Hill gets more press, and Raleigh has more heft, but Durham is where sweet tea sidles up to espresso,” says MEN’S JOURNAL’s “Best Places to Live 2009.”
»1 Jun 2009 finance.yahoo.com
Durham, NC is “Best Place to Live” says US NEWS & WORLD REPORT“In selecting our Best Places to Live for 2009, U.S. News took a thrift-conscious approach: We looked for affordable communities that have strong economies and plenty of fun things to do. The cities we selected are as distinct as America itself--ranging from a quaint suburb to a live-music mecca. But whether you prefer hiking through the Rocky Mountains, pulling a fish out of the Atlantic Ocean, or grilling hot dogs at a college football tailgate, here are 10 places that will fill up your daybook without emptying your wallet.”
»1 Jun 2009 US NEWS & WORLD REPORT
Durham, NC is “Best Place to Live” says US NEWS & WORLD REPORTThe cities we selected are as distinct as America itself--ranging from a quaint suburb to a live-music mecca.
»29 May 2009 Forbes.com
The CMO Report: "Recession--Good for Marketing"McKinney President Jeff Jones says hard times are making companies more focused.
»29 May 2009 The Herald Sun
Advertising campaign to raise awareness of homelessnessIf you happen to be walking on Ninth Street this weekend, look closely and you may notice tiny figures of homeless people under signs. This is not an art exhibit, but rather part of an ad campaign.
»27 May 2009 bestadsontv.com
Cude Judges BestAdsOnTVMcKinney Chief Creative Officer Jonathan Cude was guest judge at bestadsontv.com, a web site that showcases some of the best advertising from around the world.
»25 May 2009 HERALD SUN
Stay tuned for McKinney/Urban Ministries of Durham campaignStay tuned: McKinney's new marketing campaign on homelessness for Urban Ministries of Durham will debut Thursday.
»8 May 2009
McKinney Earns IAC Award for Promiscuous TextWho knew sexy text could be, well, so sexy? McKinney earned an IAC Award for its "Promiscuous Txt" campaign for Virgin Mobile USA.
»1 May 2009 Talent Zoo
How to Prepare for IntervewsThe following is an article written by McKinney Recruiter Jean Cormier.
»1 May 2009 TheDieline.com
Big Boss Beer Packaging by McKinney Gets Big KudosMcKinney's work for Big Boss featured on package design website, TheDieline.com.
»1 May 2009 Communication Arts
Moments of Heavy SilenceThe following is part of a Communication Arts interview with McKinney Art Director/Designer Scott Pridgen.
»30 Apr 2009 Digital50
IAB to Revise Interactive Ad Unit Standards; Brings Together Task Force of Top Talent to Re-ImagineThe Interactive Advertising Bureau (IAB) today announced that it has held its first meeting of the Re-Imagining Interactive Advertising Task Force, comprised of top online publishers, media agencies and, for the first time, creative officers from the nations leading advertising agencies.
»20 Apr 2009 New York Times
Blast From Past Makes Comeback for Sherwin-WilliamsA familiar brand of paint is rejoining a long list of Madison Avenue askmasters.
»16 Apr 2009 New York Times
Stimulus Makes Its Way to Madison AvenueGold's Gym is introducing a "Fitness Stimulus Package" that includes free seven-day passes, health audits and exercise guides
»14 Apr 2009 BestAdsOnTV.com
New Sherwin-Williams Campaign Makes "Best Ads on TV"McKinney's first work for Sherwin-Williams is featured in "Best Ads on TV."
»7 Apr 2009 AdWeek.com
Sherwin-Williams Campaign is AdWeek Ad of the DayThis spot for Sherwin-Williams has the considerable virtue of grasping what do-it-yourselfers want from the company -- not just paint, which they could get from any number of sources, but expert advice that will make their projects a success.
»5 Apr 2009 Notorious-ROB.com
I Love the New CB CampaignReal Estate Blogger Declares Love for New CB Campaign
»3 Apr 2009 Communication Arts
Ellen Steinberg Tapped for CA Ad JuryMcKinney Group Creative Director Ellen Steinberg has been selected to the jury of Communications Arts' 2009 Advertising Annual.
»3 Apr 2009 RealTown.com
Coldwell Banker "Portraits" Campaign Spotlights Multimedia Real Estate Tools and Consumer TrustAs the nation collectively watches for signs of recovery in the real estate sector, Coldwell Banker Real Estate LLC has began the multimedia roll-out of its 2009 marketing campaign highlighting the company’s experience and innovation, while offering consumers messages of hope about the future of real estate.
»2 Apr 2009 CommunicationArts.com
Nike GameChangers Is Webpick of the Day at CommunicationArts.comWith a bold, graphic interface and original Web content, McKinney expands on Nike’s belief that sport is a powerful tool for eliciting positive change in the world.
»1 Apr 2009 Advertising Age
Coldwell Banker CMO Explains Ad StrategyWhat are skittish consumers looking for in a real-estate agency today? A brand with a long history that they can trust and believe in, says Coldwell Banker CMO Michael Fischer.
»31 Mar 2009 Media Post
Coldwell Banks on Experience to Weather Tough TimesWith Americans tightening their belts and home buying less of a priority than it has been anytime in the recent past, Coldwell Banker is still seeking to remind people that it has the experience to help consumers buy and sell their houses -- whenever they're ready to do it.
»29 Mar 2009 Communication Arts
Two McKinney campaigns featured in Communication Arts 50th Anniversary issueCommunication Arts, the advertising industry's most revered journal of excellence in creative advertising, has honored McKinney by featuring two of its legendary campaigns in its 50th Anniversary issue.
»27 Mar 2009 WRAL.com
What Recession? Raleigh, Durham Top Forbes ListIn its annual Best Places for Business and Careers rankings, Forbes said no metro area in the U.S. can compare to Raleigh, and Durham isn't far behind.
»9 Mar 2009 Advertising Age
Realizing Real Estate Dreams Amid RecessionColdwell Banker VP Fischer Sees Opportunity in Challenging Times
»6 Mar 2009 iPro
McKinney.com case studyMcKinney Interactive Producer was interviewed by iPro's Craig Elimeliah. Here are highlights from the interview:
»3 Mar 2009 Idea Connection
Brad Brinegar: A disruptive player who's changing the ad gameIdea Connection, (http:www.ideaconnection.com) a property of Online Data Services, LTD, is all about innovation and creative solutions. Their mission is to give businesses access to the world's most creative and innovative minds, who work collaboratively to solve problems and develop innovations. Recently, they asked Brad Brinegar to participate in their "Conversations with Corporate Innovators" series. Here is an excerpt from the interview:
»1 Mar 2009 Metro Magazine
Cool Comes to the Bull CityMcKinney president Jeff Jones says the agency has been thrilled with the move and actively recommends Durham to others, frequently giving tours of their space to anyone thinking about following in their footsteps.
»27 Feb 2009 I, A BEE – Randall Rothenberg
The Interactive Creative Revolution is Here!Ah, hell -- they became the talk of the clogosphere, and for that we're extremely grateful. The French Revolution began in salons and coffee shops, so no reason the interactive creative revolution can't begin here!
»24 Feb 2009 Creativity’s AdCritic
Creativity AdCritic Picks Mckinney.comCreativity AdCritic Picks Mckinney.com
»23 Feb 2009 Adweek
Nike Plays a New GameThe eye-catching, two-minute online video "Biological Science: Introducing the Female Body" looks like a vintage educational science film. The visuals have a worn look, the audio includes the sound effect of a film projector and the graphics are reminiscent of textbook imagery.
»20 Feb 2009 Shoot Magazine
Agency Creatives Assess Super Bowl Commercials"Its easy to say I was a little disappointed but I was," said Liz Paradise, senior vice president, creative director, McKinney, Durham, N.C. "That's been the theme for a couple of years.”
»13 Feb 2009 Daily Papervision 3D
McKinneyJust came across this website for McKinney and boy was I impressed! It’s hands down one of the coolest usages of Papervision3d out there with awesome text, nice and smooth transitions and lot’s of eye candy everywhere!
10 Feb 2009 Carolina Newswire
Olympic Figure Skater-Turned-Marketing Executive Mirko Mueller-Goolsbey Joins McKinneyMcKinney announced that Mirko Mueller-Goolsbey has joined the agency as account supervisor.
»9 Feb 2009 Adweek’s AdFreak – Brian Morrissey
McKinney wants to sit down and have a talk"McKinney has redone its website with an interesting conversational twist...."
8 Feb 2009 Agency Creative
Randall Rothenberg's ClogBut if, as I have argued, great advertising not only stimulates consumers but galvanizes that team to build and sustain strong companies and brands, then we must recognize that its creation requires both collaboration and individual achievement.
»29 Jan 2009 iPro
Her wisdom makes a differenceThe following is an excerpt from an interview between iPro's Craig Elimeliah and McKinney's Director of Interactive Production Nora Mishriky.
»22 Jan 2009 Forbes.com
The Tough Times PitchSkilled marketers know how to put rose-colored glasses on life.
»15 Jan 2009 Creativity Online
McKinney's NIKEGAMECHANGERS.COM Featured on CreativityCreativity features the latest breaking campaigns.
»8 Jan 2009 Fort Worth Star-Telegram
Travelocity's CEO Resigns, Cites CommuteThe online travel firm Travelocity is losing its chief executive, who led the company to a turnaround in profitability.
»7 Jan 2009 Adwired.com
Adwired Features Gnome in New SpotTravelocity's Roaming Gnome shows us the silver lining in this down trodden economy in a new campaign via McKinney.
»7 Jan 2009 Communications Arts
Gold's Gym Campaign Featured in CAKnow your own strength" is an integrated campaign created by McKinney for leading fitness authority Gold's Gym.
»2 Jan 2009 TIME
Durham's El Greco Exhibit Makes TIME Magazine's Top TenTime Magazine in partnership with CNN has named the Nasher Museum of Art at Duke University's El Greco exhibit to its "Top 10 Museum Exhibits" for 2008.
»1 Jan 2009 North Carolina Signature Magazine
Southern History CitifiedWith its tobacco-manufacturing days behind it, downtown Durham throws open the doors to the future in much the same way that defined its past: driven by visionaries, dominated by innovation, and fueled by the promise of something new.
»