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News: 2009

Newsroom — https://portals.mckinney.com/communications
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12 Dec 2009 dBusinessNews

Urban Ministries of Durham Receives New Commercial Oven, Tables, Chairs

The holidays arrived early for Urban Ministries of Durham (UMD) this year. The community-based shelter received a new commercial oven, tables, chairs, trays and mugs thanks to the generosity of local businesses.

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4 Dec 2009 News and Observer

Rock of Ages—Corporate Style

Grab that old electric guitar, the one that's buried under the VHS player you never got around to throwing away. And don't forget your amplifier or, if necessary, your hearing aid.

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1 Dec 2009 Luerzer's ARCHIVE

ARCHIVE features McKinney campaigns for Nike and Partnership for a Drugfree America

ARCHIVE, one of the premiere journals that honors global creative excellence, has two McKinney campaigns featured in its “25 Years of Luerzer’s ARCHIVE” edition.

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30 Nov 2009 Communication Arts

McKinney’s Big Boss beer featured in Communication Arts Design 50th Anniversary Design Annuall

How do you create beer packaging?  Well, start with some beer.

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30 Nov 2009 Duke University News

Independent Rockers Dean & Britta celebrate Warhol exhibit sponsored by McKinney

This performance, a complement to the Nasher Museum of Art’s exhibition “Big Shots: Andy Warhol Polaroids,” sponsored by McKinney is a recent addition to Duke Performances’ 2009/10 season.

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29 Nov 2009 News and Observer

How to Stand Out

Amid layoffs, pay cuts and hiring freezes, an increasing number of employers in the Triangle are doing something almost unheard of for much of this year: They're hiring.

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25 Nov 2009 adsoftheworld.com

McKinney work for Partnership for a Drugfree America featured on Ads of the World

McKinney’s campaign for Partnership for a Drugree America’s Above the Influence is featured on Ads of the World.

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20 Nov 2009 Triangle Business Journal

Elizabeth McMellon promoted to controller

McKinney named Elizabeth McMellon controller of the agency. 

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16 Nov 2009 Business Wire

IAB Releases 2009 Update to Ad Unit Guidelines

Opens the Door to Rising Stars That Encourage Online Advertising Creativity

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13 Nov 2009 Advertising Age

McKinney President Jeff Jones says Marketing Needs a CMO

The truth is, marketing needs marketing. What if marketing had a CMO? How would we reposition the role to restore credibility?

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12 Nov 2009 TheDieline.com

Dieline Features McKinney Work for Big Boss

The DieLine, the world’s number one package design web site,  salutes some of their favorite work, including designs from Apple, Perricone MD, Chipotle and McKinney’s packaging for microbrew Big Boss.

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11 Nov 2009 bestadsontv.com

Got Boring Tweets? Re:cycle.

Recycle all the boring tweets polluting your Twitter feed with Re:cycled Tweets.

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7 Nov 2009 BRANDWEEK

Atlas Shilled: Ayn Rand Has Her Fans in the Ad Industry

For the uninitiated, Ayn Rand developed a philosophy called objectivism, which embraces reason combined with individual liberty and laissez-faire politics.

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5 Nov 2009 AP NEWSWIRE

Cadillac Narrows List of Ad Agency Candidates to 6

The agencies on the short list are BBH in New York, DDB in Chicago, Gotham in New York, Richmond, Va.-based The Martin Agency, McKinney in Durham, N.C., and Publicis in New York.

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28 Oct 2009 Design Student Confidential

McKinney Studio Artist Featured in Design Student Confidential

McKinney Studio Artist Rachel Strubinger is featured in Design Student Confidential, a collection of extraordinary class projects from international design schools.

 

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26 Oct 2009 Duke University News

Nasher Museum of Art and McKinney Present 'Big Shots: Andy Warhol Polaroids'

An exhibition of rare photographs, many depicting celebrities, will open at the Nasher Museum on Nov. 12.
 

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22 Oct 2009 CNN iReport, Seirra Club, AOL Video

Re:cycled Tweets in the News

McKinney’s “Re:cycled Tweets” has been featured on CNN’s IReport,  AOL Video    and  blogs from the Sierra Club’s  Green Life  to Social Vibe and Tweetfreak.

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19 Oct 2009 New York Times

McKinney Wins EAS

EAS, part of the Abbott Nutrition unit of Abbott Laboratories, named McKinney as agency of record

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19 Oct 2009 creativezone.eyeblaster.com

Beth McKnight is Featured Guest on Eyeblaster

Interactive Programmer Beth McKnight is the featured guest at Eyeblaster.

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19 Oct 2009 www.w3award.com

The 2009 W3 Award Winners Announced—McKinney Wins Silver for McKinney.com

McKinney took Silver in the self-promotion category for its innovative web site, www.mckinney.com.

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19 Oct 2009 National Real Estate Investor

Old is New in Durham as Tenants Jazz Up Warehouses

How does a company make a dramatic statement with its commercial real estate property at a time when little credit is available for new development? One way is to adapt an old building to a new use with a snazzy, high-tech rehab.
 

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16 Oct 2009 AdAge.com

McKinney to Host Brand Strategy Workshop for UNC Students

Durham, NC-based independent McKinney will host a brand-strategy workshop for UNC journalism and mass communication students who applied to participate in the program developed in conjunction with the school and agency.

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12 Oct 2009 The Herald Sun

McKinney Lands EAS Account

McKinney has landed a third major client of this year, enabling it to boost its work force to early 2007 levels.

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9 Oct 2009 News and Observer

Ad Agency to Stay at Least Until 2021

Ad agency McKinney announced this week that it has extended its lease to 2021.  The agency  has hired 60 people over the past six weeks.

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6 Oct 2009 Reuters

McKinney, American Tobacco Reinvent Work Space, Extend Partnership

An advertising agency looking to reinvent the way it collaborates and creates.  An urban development reinventing the waypeople live, work and play. They found each other, and they're sticking together.

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2 Oct 2009 Communication Arts

Communication Arts Features McKinney Posters for Nike

Nike Gamechangers and Durham, North Carolina-based McKinney teamed up for Beat Gasoline, a program that placed the future of the environment front-and-center.

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1 Sep 2009 Business Leader

McKinney Promotes Two Creatives

McKinney announced the promotion of two employees, one a prior client and one whose toy inventions are sold at two of America’s largest retailers.

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31 Aug 2009 Creativity-online.com

People News from McKinney

McKinney has promoted associate creative director Glen Fellman (pictured) to group creative director.

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6 Aug 2009 HERALD SUN

What They Are Saying About Durham

The New York Times and Spirt Magazine talk Durham, NC

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29 Jul 2009 Carolina Newswire

McKinney Partners with Red Truck Films to Deliver Innovative Travelocity Spot

In the newest spot from McKinney and Red Truck Films, Travelocity’s Roaming Gnome sets out on a six-week adventure to tell audiences about the “Summer of Possibilities.”

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27 Jul 2009 SHOOT Publicity Wire

Industry's Leaders Gather to Judge the Best in Interactive Advertising

One of the leading voices appealing for great creative online, the Interactive Advertising Bureau (IAB) today announced that it had convened an expert panel to select the industry's best work for the 2009 MIXX Awards, one of advertising's most sought-after honors.

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23 Jul 2009 B to B Online

Scottrade, Qwest debut ad campaign

Online investment company Scottrade and Qwest Communications announced the launch of an advertising effort that trumpets the national network services Qwest provides Scottrade.

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13 Jul 2009 VH-1 Best Week Ever

Free from Hep, Holly Madison Literally Marries the Travelocity Gnome

Holly Madison married the Roaming Gnome at a wedding ceremony in Vegas this weekend as part of a bizzrre Travelocity marketing campaign/quest to find a younger, more mobile man.

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8 Jul 2009 Business Wire

The Travelocity Roaming Gnome Continues “Summer of Possibilities” Tour

The Travelocity Roaming Gnome is continuing to coin this the “Summer of Possibilities” and from a recent vote, it looks like Las Vegas locals are doing the same. Not letting a tight budget stop him from experiencing a one-of-a-kind summer adventure, the Roaming Gnome is taking advantage of all the amazing deals and hopping on a plane to one of the most popular summer vacation destinations – Las Vegas.

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30 Jun 2009 New York Times

McKinney Wins Aprica

Aprica, Osaka, Japan, a division of Newell Rubbermaid, chose McKinney, Durham, N.C., as its first agency for the United States.

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30 Jun 2009 ESPN BMX

Beat Gasoline is McKinney and Nike’s New Awareness Campaign

Nike 6.0 and BMX have teamed up with McKinney’s Beat Gasoline to encourage people to use the power of sport to beat gasoline.

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29 Jun 2009 Durham Herald Sun

Advertising campaign to raise awareness of homelessness

If you happen to be walking on Ninth Street this weekend, look closely and you may notice tiny figures of homeless people under signs.  This is not an art exhibit, but rather part of an ad campaign.

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26 Jun 2009

McKinney Spot for Partnership for a Drug Free America Wins at Cannes

A McKinney commercial for Partnership for a DrugFree America has won the Young Director’s Award at the Cannes Advertising Festival.

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25 Jun 2009 New York Times

A Recession Summer Theme Come On In, the Travels Cheap

As travel companies try to stimulate demand, Travelocity’s Roaming Gnome is popping up all over, even on Facebook.
 

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23 Jun 2009 American Tobacco Campus

American Tobacco Campus Hits Another Home Run

American Tobacco Campus (ATC) continues its winning streak with a significant new tenant.

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21 Jun 2009 SHOOT

McKinney and Johnnie Semerad Zero in on Homelessness

A big message in the form of tiny figurines.

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17 Jun 2009 ADWEEK

McKinney Adds Aprica

Upcoming push will include traditional and emerging media

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14 Jun 2009 New York Times Travel

It’s All About the Bands, the Food and the Art

Tell North Carolinians you’re heading to the Research Triangle, and they’ll probably ask “Which school are you visiting?”

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12 Jun 2009 US Airways Magazine

Business Outlook: Durham, NC

Durham in North Carolina  has done as much as any economic region in the country to transform its past into a modern economic powerhouse.

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10 Jun 2009 www.creativity-online.com

Creativity taps McKinney campaign for Urban Ministries of Durham

Creativity has named McKinney’s “Invisible” campaign to its “Latest Ads”.

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8 Jun 2009 BRANDWEEK, ADWEEK and MEDIAWEEK

The Evolving CMO

Travelocity CMO and McKinney client  Victoria Treyger tells BRANDWEEK the marketing she does “is a mixture of art and science. 

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8 Jun 2009 BRANDWEEK, ADWEEK, MEDIAWEEK

The Evolving CMO

Travelocity CMO and McKinney client, Victoria Treyger, talks to BRANDWEEK.

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2 Jun 2009 Aphotoeditor.com

Q/A Series: Loyalty vs. New Talent:

McKinney's Art Buying Supervisor quoted on Aphotoeditor.com

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1 Jun 2009 mensjournal.com

Men's Journal Names Durham to "Best Places to Live 2009"

“Chapel Hill gets more press, and Raleigh has more heft, but Durham is where sweet tea sidles up to espresso,” says MEN’S JOURNAL’s “Best Places to Live 2009.”

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1 Jun 2009 finance.yahoo.com

Durham, NC is “Best Place to Live” says US NEWS & WORLD REPORT

“In selecting our Best Places to Live for 2009, U.S. News took a thrift-conscious approach: We looked for affordable communities that have strong economies and plenty of fun things to do. The cities we selected are as distinct as America itself--ranging from a quaint suburb to a live-music mecca. But whether you prefer hiking through the Rocky Mountains, pulling a fish out of the Atlantic Ocean, or grilling hot dogs at a college football tailgate, here are 10 places that will fill up your daybook without emptying your wallet.”

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1 Jun 2009 US NEWS & WORLD REPORT

Durham, NC is “Best Place to Live” says US NEWS & WORLD REPORT

The cities we selected are as distinct as America itself--ranging from a quaint suburb to a live-music mecca.

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29 May 2009 Forbes.com

The CMO Report: "Recession--Good for Marketing"

McKinney President Jeff Jones says hard times are making companies more focused.

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29 May 2009 The Herald Sun

Advertising campaign to raise awareness of homelessness

If you happen to be walking on Ninth Street this weekend, look closely and you may notice tiny figures of homeless people under signs.  This is not an art exhibit, but rather part of an ad campaign. 

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27 May 2009 bestadsontv.com

Cude Judges BestAdsOnTV

McKinney Chief Creative Officer Jonathan Cude was guest judge at bestadsontv.com, a web site that showcases some of the best advertising from around the world. 

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25 May 2009 HERALD SUN

Stay tuned for McKinney/Urban Ministries of Durham campaign

Stay tuned: McKinney's new marketing campaign on homelessness for Urban Ministries of Durham will debut Thursday.

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8 May 2009

McKinney Earns IAC Award for Promiscuous Text

Who knew sexy text could be, well, so sexy?  McKinney earned an IAC  Award for its "Promiscuous Txt" campaign for Virgin Mobile USA.

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1 May 2009 Talent Zoo

How to Prepare for Intervews

The following is an article written by McKinney Recruiter Jean Cormier.

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1 May 2009 TheDieline.com

Big Boss Beer Packaging by McKinney Gets Big Kudos

McKinney's work for Big Boss featured on package design website, TheDieline.com.

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1 May 2009 Communication Arts

Moments of Heavy Silence

The following is part of a Communication Arts interview with McKinney Art Director/Designer Scott Pridgen.

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30 Apr 2009 Digital50

IAB to Revise Interactive Ad Unit Standards; Brings Together Task Force of Top Talent to Re-Imagine

The Interactive Advertising Bureau (IAB) today announced that it has held its first meeting of the Re-Imagining Interactive Advertising Task Force, comprised of top online publishers, media agencies and, for the first time, creative officers from the nations leading advertising agencies.

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20 Apr 2009 New York Times

Blast From Past Makes Comeback for Sherwin-Williams

A familiar brand of paint is rejoining a long list of Madison Avenue askmasters.

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16 Apr 2009 New York Times

Stimulus Makes Its Way to Madison Avenue

Gold's Gym is introducing a "Fitness Stimulus Package" that includes free seven-day passes, health audits and exercise guides

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14 Apr 2009 BestAdsOnTV.com

New Sherwin-Williams Campaign Makes "Best Ads on TV"

McKinney's first work for Sherwin-Williams is featured in "Best Ads on TV."

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7 Apr 2009 AdWeek.com

Sherwin-Williams Campaign is AdWeek Ad of the Day

This spot for Sherwin-Williams has the considerable virtue of grasping what do-it-yourselfers want from the company -- not just paint, which they could get from any number of sources, but expert advice that will make their projects a success.

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5 Apr 2009 Notorious-ROB.com

I Love the New CB Campaign

Real Estate Blogger Declares Love for New CB Campaign

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3 Apr 2009 Communication Arts

Ellen Steinberg Tapped for CA Ad Jury

McKinney Group Creative Director Ellen Steinberg has been selected to the jury of Communications Arts' 2009 Advertising Annual. 

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3 Apr 2009 RealTown.com

Coldwell Banker "Portraits" Campaign Spotlights Multimedia Real Estate Tools and Consumer Trust

As the nation collectively watches for signs of recovery in the real estate sector, Coldwell Banker Real Estate LLC has began the multimedia roll-out of its 2009 marketing campaign highlighting the company’s experience and innovation, while offering consumers messages of hope about the future of real estate. 

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2 Apr 2009 CommunicationArts.com

Nike GameChangers Is Webpick of the Day at CommunicationArts.com

With a bold, graphic interface and original Web content, McKinney expands on Nike’s belief that sport is a powerful tool for eliciting positive change in the world.

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1 Apr 2009 Advertising Age

Coldwell Banker CMO Explains Ad Strategy

What are skittish consumers looking for in a real-estate agency today? A brand with a long history that they can trust and believe in, says Coldwell Banker CMO Michael Fischer.

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31 Mar 2009 Media Post

Coldwell Banks on Experience to Weather Tough Times

With Americans tightening their belts and home buying less of a priority than it has been anytime in the recent past, Coldwell Banker is still seeking to remind people that it has the experience to help consumers buy and sell their houses -- whenever they're ready to do it.

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29 Mar 2009 Communication Arts

Two McKinney campaigns featured in Communication Arts 50th Anniversary issue

Communication Arts, the advertising industry's most revered journal of excellence in creative advertising, has honored McKinney by featuring two of its legendary campaigns in its 50th Anniversary issue.

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27 Mar 2009 WRAL.com

What Recession? Raleigh, Durham Top Forbes List

In its annual Best Places for Business and Careers rankings, Forbes said no metro area in the U.S. can compare to Raleigh, and Durham isn't far behind.

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9 Mar 2009 Advertising Age

Realizing Real Estate Dreams Amid Recession

Coldwell Banker VP Fischer Sees Opportunity in Challenging Times

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6 Mar 2009 iPro

McKinney.com case study

McKinney Interactive Producer was interviewed by iPro's Craig Elimeliah.  Here are highlights from the interview:

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3 Mar 2009 Idea Connection

Brad Brinegar: A disruptive player who's changing the ad game

Idea Connection, (http:www.ideaconnection.com) a property of Online Data Services, LTD, is all about innovation and creative solutions.  Their mission is to give businesses access to the world's most creative and innovative minds, who work collaboratively to solve problems and develop innovations.    Recently, they asked Brad Brinegar  to participate in their "Conversations with Corporate Innovators" series.   Here is an excerpt from the interview:

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1 Mar 2009 Metro Magazine

Cool Comes to the Bull City

McKinney president Jeff Jones says the agency has been thrilled with the move and actively recommends Durham to others, frequently giving tours of their space to anyone thinking about following in their footsteps.

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27 Feb 2009 I, A BEE – Randall Rothenberg

The Interactive Creative Revolution is Here!

Ah, hell -- they became the talk of the clogosphere, and for that we're extremely grateful. The French Revolution began in salons and coffee shops, so no reason the interactive creative revolution can't begin here!

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24 Feb 2009 Creativity’s AdCritic

Creativity AdCritic Picks Mckinney.com

Creativity AdCritic Picks Mckinney.com

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23 Feb 2009 Adweek

Nike Plays a New Game

The eye-catching, two-minute online video "Biological Science: Introducing the Female Body" looks like a vintage educational science film. The visuals have a worn look, the audio includes the sound effect of a film projector and the graphics are reminiscent of textbook imagery.

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20 Feb 2009 Shoot Magazine

Agency Creatives Assess Super Bowl Commercials

"Its easy to say I was a little disappointed but I was," said Liz Paradise, senior vice president, creative director, McKinney, Durham, N.C. "That's been the theme for a couple of years.”

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13 Feb 2009 Daily Papervision 3D

McKinney

Just came across this website for McKinney and boy was I impressed! It’s hands down one of the coolest usages of Papervision3d out there with awesome text, nice and smooth transitions and lot’s of eye candy everywhere!



 

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10 Feb 2009 Carolina Newswire

Olympic Figure Skater-Turned-Marketing Executive Mirko Mueller-Goolsbey Joins McKinney

McKinney announced that Mirko Mueller-Goolsbey has joined the agency as account supervisor.

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9 Feb 2009 Adweek’s AdFreak – Brian Morrissey

McKinney wants to sit down and have a talk

"McKinney has redone its website with an interesting conversational twist...."

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8 Feb 2009 Agency Creative

Randall Rothenberg's Clog

But if, as I have argued, great advertising not only stimulates consumers but galvanizes that team to build and sustain strong companies and brands, then we must recognize that its creation requires both collaboration and individual achievement.

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29 Jan 2009 iPro

Her wisdom makes a difference

The following is an excerpt from an interview between iPro's Craig Elimeliah and McKinney's Director of Interactive Production Nora Mishriky.

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22 Jan 2009 Forbes.com

The Tough Times Pitch

Skilled marketers know how to put rose-colored glasses on life.

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15 Jan 2009 Creativity Online

McKinney's NIKEGAMECHANGERS.COM Featured on Creativity

Creativity features the latest breaking campaigns.

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8 Jan 2009 Fort Worth Star-Telegram

Travelocity's CEO Resigns, Cites Commute

The online travel firm Travelocity is losing its chief executive, who led the company to a turnaround in profitability.

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7 Jan 2009 Adwired.com

Adwired Features Gnome in New Spot

Travelocity's Roaming Gnome shows us the silver lining in this down trodden economy in a new campaign via McKinney.

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7 Jan 2009 Communications Arts

Gold's Gym Campaign Featured in CA

Know your own strength" is an integrated campaign created by McKinney for leading fitness authority Gold's Gym.

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2 Jan 2009 TIME

Durham's El Greco Exhibit Makes TIME Magazine's Top Ten

Time Magazine in partnership with CNN has named the Nasher Museum of Art at Duke University's El Greco exhibit to its "Top 10 Museum Exhibits" for 2008.

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1 Jan 2009 North Carolina Signature Magazine

Southern History Citified

With its tobacco-manufacturing days behind it, downtown Durham throws open the doors to the future in much the same way that defined its past: driven by visionaries, dominated by innovation, and fueled by the promise of something new.

 

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