27 Dec 2008 Herald-Sun

Travelocity's Roaming Gnome shows us the silver lining in this down trodden economy in a new campaign via McKinney.

15 Dec 2008 The TODAY Show

Travelocity's Guarantee that promises to make your trip right, right away was proven on The TODAY Show.

5 Dec 2008 The San Francisco Times

Durham Mayor Bill Bell vibrated his vocal cords for a good cause at a holiday karaoke event on December 1.

17 Nov 2008 New York Times

 Making the ranks of strength marketers even stronger is Gold's Gym International, with a campaign that carries the theme, "Know your own strength."

16 Oct 2008 Miami Herald

Since 1984, Bahamian scuba diving instructor Brendal Stevens figures he has certified more than 5,000 divers. But three recent graduates of Brendal's Dive Center might have represented some of his biggest challenges. Two were young women from San Francisco who were petrified of sharks. The third was a gnome.
The gnome was awarded an advanced Discover Scuba card pretty exceptional for a two-foot-tall statue made of plaster. But this was no ordinary little person it was the globe-hopping Travelocity Roaming Gnome.

29 Sep 2008 Ad Age

Here at AdReview, the nominee [for the Advertising Walk of Fame] that caught our attention was the Travelocity Gnome, the 4.5-year-old ceramic symbol of peripateticism who has fronted the online travel service through skyrocketing growth.

29 Sep 2008 Businessweek

Soho was once one. So were Tribeca; Venice, Calif.; and Philadelphia's Old City.

24 Sep 2008

The industry's premiere honor, The MIXX Awards celebrate the "mixx" of creativity and effectiveness in digital marketing. The new award debuted last evening at the MIXX Awards Gala in New York.

15 Aug 2008 New York Times

In advertising circles, Campfire is well known for its role in Audi's "Art of the H3ist," a 2005 campaign that set a new standard for alternate reality games (A.R.G.'s). In conjunction with the now-independent McKinney (which at the time was part of Havas), Campfire staged a theft of an Audi A3 from a Manhattan showroom, then put on a fake international manhunt for the thieves.

13 Aug 2008 Adweek

First win of note since shop gained independence from Havas

4 Jun 2008

At the 40th Annual Effie Awards, McKinney took home two Silvers for Sony Bravia in the Consumer Electronics Category and The Polaris Duel in the Leisure Products Category. To date, McKinney has won a total of 20 Effies – 6 Gold, 9 Silver and 5 Bronze. 
 

21 Apr 2008 Advertising Age

The Diversity in Advertising and Public Relations Career Day is designed to give talented, multicultural industry professionals the chance to meet face-to-face with hiring managers. McKinney will be one of the agencies actively recruiting. Job seekers will be able to attend workshops.

7 Apr 2008 Screen Magazine

Most consumers know what to expect from real estate commercials: Picket fences, manicured lawns, and “sold” signs. Coldwell Banker and McKinney (Durham, NC) have launched a new integrated campaign that breaks through the “sea of sameness” and shows consumers the best of both worlds: easy to use online tools and experienced agents who can guide them through each step to home ownership. Founders Coldwell and Banker have always been known for their pioneering spirit and passion to innovate.

3 Apr 2008 RIS Media

Does it seem like the ads you see for real estate are all starting to look alike? If so, you’re not alone. According to Coldwell Banker COO Charlie Young, “Everyone’s saying the same thing. It’s this sea of sameness. Every commercial looks the same – it has your white picket fence, the young, upstart couple with a young child and/or a dog running through the yard, the ‘sold’ sign.”

30 Mar 2008 Wall Street Journal

As concerns about the economy mount, some ad agencies and media-buying firms already have begun some belt-tightening. Some are slowing the pace of hiring, and others are trimming other expenses. Some forecasters believe U.S. ad spending will grow about 5% this year, powered by special events such as the presidential election and the Olympics.

5 Mar 2008 USA Today

As housing prices continue to fall, real estate agencies are responding with a marketing onslaught to try to entice reluctant shoppers to get off the fence and buy.

26 Feb 2008 Brandweek

The real estate market is in the dumps and foreclosures are at a record high. So Coldwell Banker is introducing its founders as pitchmen in a new humorous campaign.

14 Feb 2008 Chicago Sun-Times

One thing that certainly won't change is the irreverent and fun approach to advertising that has been the hallmark of Virgin Atlantic Airways since it was founded in 1984.

4 Feb 2008 SHOOT

While the game itself was a classic, not so the advertising that ran during it. That was the general consensus of agency artisans, primarily creative directors surveyed by SHOOT. Jonathan Cude, executive creative director, McKinney, Durham, N.C., said, “It's interesting the emphasis we put on this game.