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1 Oct 2007 The Delaney Report
Good To GreatThe Holy Grail. Eldorado. The Fountain of Youth. Great advertising. That unobtainable object of desire which is yearned for – especially by marketers these days – but is never (or seldom in the case of great ads) found. For decades, marketers have clamored for great advertising. Advertising that will make their products stand out.
»19 Sep 2007 New York Times
With Economy Volatile, Financial Firms Start To Stress StabilityOther financial advertisers, however, are taking a contrary point of view when it comes to today's turmoil, saying they see no need for such measures — or even deeming them counterproductive. "Most market research we've done shows that when a stock market says, ‘Don't worry,’ people worry," said John L. Jacobs, executive vice president and chief marketing officer at the NASDAQ Stock Market.
»27 Aug 2007 USA Today
Online AssistanceLooking to sharpen your pickup skills, try new bar tricks or learn the proper way to dance with a whiskey in hand? Southern Comfort [along with agency McKinney] and Maxim.com, Pandora and Drink of the Week have tips at www.SoCoNightInstitute.com.
»24 Aug 2007 News and Observer
Gnome May Roam Walk Of FameTravelocity’s Roaming Gnome, the invention of Durham advertising agency McKinney, is in a popularity contest with the likes of the Keebler Elves, Mr. Goodwrench, the California Raisins and other ad icons. For the second consecutive year, the little guy — two feet tall, with a pointy red hat — has been nominated for the Madison Avenue Walk of Fame.
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