events: 01/27/2010

27 Jan 2010 Durham, NC

On January 27, Brad was invited to be a guest speaker at the Duke MBA Marketing Conference.  Slated as “A Surprising Look at the Leading Edge of Advertising”, his talk was better dubbed by him as simply “News From the Front”.  He took over 100 prospective MBA candidates through the many conversations inspired by McKinney on behalf of client brands. “We won’t be hiring any of you because you’ll be too expensive,” he quipped. “But if you end up being our clients one day, well, that would be awesome.” He described McKinney as a pioneering agency at the leading edge of brand integration. “We don’t start with TV then 360 it,” he said. “We start with what is the conversation.  We believe in reinvention and challenging the status quo. It’s about what is the next great game-changing opportunity to affect our clients’ business.”