events: 09/16/2009

16 Sep 2009 Raleigh, NC

At the Triangle Interactive Marketing Association’s “Lunch and Learn” series, McKinney Interactive Strategist Christin Prince served on a panel of experts that discussed best practices for executing online campaigns from start to finish, including defining objectives, developing strategies, executing and analyzing results. 

“Interactive lives within all of our existing disciplines,” she said of the agency’s decision seven years ago not to silo the expertise.  “Our people come from all different backgrounds, and we ask them to share their ideas both off line and on line at the very beginning of the creative process.  And we do it in a very collaborative environment.  So the combination of people, place and process makes us feel like we’ve nailed integration.”