events: 02/12/2009

12 Feb 2009 Durham, NC

McKinney Chairman and CEO Brad Brinegar visited the Stanford Graduate School of Business in Palo Alto, California, where he lectured to over 150 MBA candidates in Dr. James Lattin's "Marketing Management: Advanced Applications" course and Professor Baba Shiv's "Strategic Marketing Communications."

This is the second visit to Stanford for Brinegar, who holds an MBA from Columbia. "It's a great opportunity to help the next generation of business leaders and entrepreneurs appreciate the economic value of game-changing brand ideas and see how to reinvent the conversation to build strong emotional and transactional connections between brands and their best prospects. It was great to see a group of students who are savvy about finding business breakthroughs in the application of leading edge technologies react to marketing advances of the same magnitude."