events: 11/12/2007

12 Nov 2007 New York City Roosevelt Hotel

As the keynote speaker of the 2007 Interactive Advertising Bureau’s Leadership Forum: Agency Summit in New York, McKinney Chairman and CEO Brad Brinegar said whoever is best at navigating, sparking and nurturing the right conversations between people and brands will win. Addressing the over 200 marketing and agency executives in attendance, Brinegar said, “The two critical skills needed to shape conversations in the right way are the ability to master what we call ‘elegant complexity’ and to create category-defining ideas.”