events: 04/02/2008

2 Apr 2008 McKinney headquarters in Durham, NC

McKinney welcomed best-selling author, digital visionary, leading journalist and Interactive Advertising Bureau CEO Randall Rothenberg to the agency. “Randy is one of the true Renaissance men," said Brad Brinegar, McKinney chairman and CEO. "He's a guy who dips his hand in just about anything and everything interesting. A model who continues to bring new ideas to the world." Rothenberg and IAB Director of Research Joe Laszlo, visited McKinney to present "Marketing – Media Ecosystem 2010,” a study sponsored by the IAB, Booz Allen Hamilton, the AAAA and the ANA. In addition to the study, Rothenberg offered a look at some IAB Buzz Award winners and referenced McKinney as the first-ever agency to win the BUZZ Best in Show for Audi's Art of the H3ist. Laszlo followed with a presentation, "Brands and Social Marketing.”