27 Jan 2010 Durham, NC
BRAD SPEAKS AT FUQUAOn January 27, Brad was invited to be a guest speaker at the Duke MBA Marketing Conference. Slated as “A Surprising Look at the Leading Edge of Advertising”, his talk was better dubbed by him as simply “News From the Front”. He took over 100 prospective MBA candidates through the... »
7 Jan 2010 Durham, NC
CUDE AND JEFF MIX IT UP FOR URBAN MINISTRIES OF DURHAMThey CAN quit their day jobs. On January 12, Cude and JJ played bartender at Durham’s hottest restaurant, Revolution. Their moonlighting was all for the best of causes : 20% of all bar proceeds would benefit Urban Ministries of Durham. The duo raised $531.40 all for UMD. That means between 6... »
2 Dec 2009 Durham, NC
McKinney welcomes AAF-RDUMcKinney hosted the AAF-RDU Agency Leadership Summit on November 18. Ad leaders from all over the Triangle served on a panel that discussed the state of the industry and current economy. Representing McKinney was COO Joni Madison who promoted the importance of a strong agency brand in tough... »
18 Nov 2009 New York, NY
Becky Minervino Panels for IABMcKinney Interactive Strategist Becky Minervino told a 300-plus crowd at the IAB’s Ad Operations Summit in New York that digital design must always have the end user in mind. “Our job is always to design a user experience that has that sweet spot that engages consumers and delivers on... »
12 Nov 2009 Durham, NC
McKinney Sponsors "Big Shots. Andy Worahol Polaroids" at Duke's Nasher Museum of Art“Big Shots. Andy Warhol Polaroids” opened November 12 at Duke University’s Nasher Museum of Art, sponsored by McKinney. “Aside from our interest in promoting culture and the arts in Durham and Chapel Hill, this exhibit was a perfect fit for us, given Warhol’s unique appreciation for... »
10 Nov 2009 Durham, NC
Jeff Jones Lectures at Duke's Kenan Flager School of BusinessMcKinney President Jeff Jones was the guest lecturer at the Kenan Flagler School of Business at Duke University’s marketing class taught by Dr. Roni Shacker. Jeff presented McKinney’s case study for Travelocity and introduced the students to new McKinney client EAS. Jeff was followed the... »
10 Nov 2009 Raleigh, NC
Jim Russell Leads Panel at Internet Summit '09McKinney Director of Digital Strategy Jim Russell led a panel of digital leaders at the Internet Summit ’09 held at the Raleigh Convention Center. The second annual event sponsored by Microsoft, Google, ESPN and Technorati, among others, showcases forward thinking and thought leadership on... »
23 Oct 2009 Durham, NC
UNC Students Go the Distance for EAS at First Strat ShopAt McKinney’s first “StratShop,” 16 UNC seniors were invited to explore all aspects of strategy and challenged to apply the tools they learned in a real-world strategic assignment. After three days of emersion into interactive strategy and conversation, connection and account planning,... »
13 Oct 2009 Raleigh, NC
Tim Jones is Top CFOMcKinney’s Tim Jones has been named a Top CFO of the Triangle. The first annual awards sponsored by Business Leader Media honor the leading Chief Financial Officers in the Triangle of North Carolina chosen from over 200 nominations. »
16 Sep 2009 Raleigh, NC
McKinney’s Christin Prince Joins Digital Marketing Best Practices Panel at TIMAAt the Triangle Interactive Marketing Association’s “Lunch and Learn” series, McKinney Interactive Strategist Christin Prince served on a panel of experts that discussed best practices for executing online campaigns from start to finish, including defining objectives, developing... »
6 Jun 2009 Durham, NC
Cyclists Celebrate Clive Sweeney with Memorial Ride“I think of myself as a bicyclist. I almost always ride alone. I ride hard and feel good about it afterwards.” -Clive Sweeney, May 19, 2008 The first line of his last blog post says it best: Clive Sweeney was intensely passionate about cycling. And although he could not make it... »
5 May 2009 Raleigh, NC
McKinney Associate Creative Director Kathy Jerrett Gives Meredith College Seniors a Send-OffMcKinney and Associate Creative Director Kathy Jerrett hosted Meredith College's American Institute of Graphic Artists (AIGA) chapter to a "Senior Send-Off" at the agency. Over 20 students and two faculty members took a tour of McKinney that followed with a presentation from Kathy about careers... »
5 May 2009 Athens, Greece
McKinney-Designed MIXX Awards Get All the Love in GreeceSee how a team from Ogilvy One Worldwide / Athens reacted when receiving their new MIXX Award. Designed for the Interactive Advertising Bureau (IAB) by McKinney Art Director Scott Pridgen and produced by Lisa Bentley, the MIXX Awards honor the best synthesis of creativity and effectiveness in... »
19 Mar 2009 Charleston, SC
Account Director Sees His Name in LightsAccount Director Walker Teele was welcomed by a marquee bearing his name last Thursday when he was a guest speaker for the Charleston Ad Federation. The presentation took place at the American Theater in Charleston, S.C. Teele spoke to a group of about 50 people comprised of local... »
12 Feb 2009 Durham, NC
Brinegar Lectures at StanfordMcKinney Chairman and CEO Brad Brinegar visited the Stanford Graduate School of Business in Palo Alto, California, where he lectured to over 150 MBA candidates in Dr. James Lattin's "Marketing Management: Advanced Applications" course and Professor Baba Shiv's "Strategic Marketing... »
5 Dec 2008 Durham, NC
Mayor Bell and McKinney Kick Off "Carol-aoke" Event For TROSATROSA presents a holiday karaoke event - on wheels. Carol-Aoke, an event created with McKinney, will be touring the Durham community in early December. It made its grand debut Monday morning, December 1, at City Hall, where Durham Mayor Bill Bell sang "Jingle Bells" to a cold but delighted... »
6 Nov 2008 Durham, NC
McKinney and Travelocity Celebrate Five YearsMcKinney hosted a dinner in New York to celebrate its five year partnership with Travelocity. "Here's to an amazing partnership and client who truly appreciates big ideas," said McKinney Chairman and CEO Brad Brinegar to Travelocity CMO Jeff Glueck and his team. Unfortunately, the Roaming Gnome... »
27 Oct 2008 University of North Carolina at Chapel Hill
Brad Brinegar Speaks to UNC's School of Journalism and Mass CommunicationBrad Brinegar was a guest lecturer at UNC's School of Journalism and Mass Communication where he presented "The Importance of Research." »
7 Oct 2008 SAS Campus, Cary, North Carolina
SAS Customer Intelligence User Connections Conference 2008McKinney Chairman and CEO Brad Brinegar served as panelist/keynote speaker at the annual event attended by over 60 global executives. When asked about the health of traditional advertising in today's marketing mix, he told the group, "It's not dead. But we take the broader view at... »
3 Oct 2008 Durham, NC
Jeff Jones Teaches at Duke UniversityOn Friday, October 3, McKinney President Jeff Jones presented a case study of McKinney's Coldwell Banker "Founders" campaign. Over 80 MBA candidates were in attendance. »
1 Oct 2008 McKinney Headquarters in Durham, NC
Chix in Business: The Business of Living & Working GreenMcKinney VP Office Services Manager Renee Jarvis led a panel discussion at "The Business of Living & Working Green,” an event sponsored by Chix in Business and hosted by McKinney. Based in the Research Triangle area of North Carolina, Chix in Business, Inc. is a non-profit, dues-based... »
25 Jun 2008 McKinney headquarters in Durham, NC
Fast Company visits McKinney with bestselling author Dan HeathYou just never know when you'll run into an old college friend. On the street, in the airport or how about in the offices of one of the most talked about magazines on the stands? That's what happened to McKinney President Jeff Jones. He and McKinney EVP Director of Agency Communications Janet... »
23 May 2008 American Tobacco Campus, Durham, NC
Joni Madison Avenue Bridge DedicationThe bridge across the waterway at Durham's American Tobacco Campus has been dedicated "Joni Madison Avenue" in honor of McKinney's COO. Madison learned of the honor at a surprise unveiling of a bronze plaque bearing her name. "I made a pledge three years ago, to do this in honor of Joni,"... »
24 Apr 2008 New York City Hilton Hotel
Diversity in Careers DayMcKinney VP/ Director of Human Resources Lea Wharton led a panel of agency leaders, clients and recruiters that discussed what it takes to get noticed and hired in the advertising industry today. Panelists included Lamont Swittenberg, VP, Advertising, Promotion, Planning, Virgin Mobile USA;... »
2 Apr 2008 McKinney headquarters in Durham, NC
IAB CEO Randall Rothenberg Visits McKinneyMcKinney welcomed best-selling author, digital visionary, leading journalist and Interactive Advertising Bureau CEO Randall Rothenberg to the agency. “Randy is one of the true Renaissance men," said Brad Brinegar, McKinney chairman and CEO. "He's a guy who dips his hand in just about... »
16 Mar 2008 University of North Carolina at Chapel Hill
UNC Ad SymposiumThe UNC Advertising Club hosted its fourth annual Advertising Career Symposium on the morning of February 22 in the Great Hall of the Student Union. Over 150 students attended to mingle with industry leaders during panels and round table discussions covering everything from job interviews to the... »
14 Dec 2007 Mary Kay Cosmetics Corporate Headquarters in Dallas, Texas
ANA Regional MeetingMcKinney VP Account Director Bill Ward served as guest speaker at the ANA "Marketing To Women" Brand Building Workshop in Dallas, TX. Ward presented McKinney’s EFFIE-winning “The World’s First TV for Men and Women” campaign for the Sony Bravia launch. »
12 Nov 2007 New York City Roosevelt Hotel
Interactive Advertising Bureau Leadership Forum: Agency SummitAs the keynote speaker of the 2007 Interactive Advertising Bureau’s Leadership Forum: Agency Summit in New York, McKinney Chairman and CEO Brad Brinegar said whoever is best at navigating, sparking and nurturing the right conversations between people and brands will win. Addressing the over... »