“We were extremely impressed by McKinney from the beginning of our search process,” said Charlie Young, senior vice president of marketing for Coldwell Banker Real Estate Corporation. “Along with an impressive track record, McKinney clearly understood that the real estate industry is changing with the consumer enjoying more upfront control than ever before. Coldwell Banker takes great pride in its rich 100-year-plus history, but we continue to evolve to meet the demands of today’s consumer. We are confident that McKinney will help keep Coldwell Banker very well positioned.”
“McKinney will play a lead role in working with Kinesis Marketing (Morristown, NJ), our online AOR, Manning, Selvage & Lee (New York, NY), our public relations AOR, and 02KL (New York, NY), our marketing communications agency, to create a robust and comprehensive marketing approach that clearly defines Coldwell Banker to the consumer,” Young continued.
“Coldwell Banker has been innovating and leading the real estate category for over 100 years,” said McKinney President Jeff Jones. “Their understanding of today’s consumer home buying and selling needs and their best-in-class Web experience make them unbeatable in the marketplace. We are thrilled to have been selected to help both contemporize their positioning and shape the future of the Coldwell Banker brand.”
The six-week agency review process began with an initial list of 50. Coldwell Banker Real Estate Corporation was assisted in the search by Hasan Ramusevic, founder of Raleigh, NC-based consultancy Hasan + Company.