The Interactive Advertising Bureau announced the 2012 MIXX Award finalists, and McKinney had another strong showing. Work for Sherwin-Williams, Lenovo and CenturyLink was recognized “for groundbreaking creativity and impact” in five different categories.
Chip It! — Single: Brand Destination Site category
Chip It! — Single: Branded Content category
Boot or Bust — Single: Tablet Marketing category
Ultimate Problem Solver — Campaign: Business-to-Business
Ultimate Problem Solver — Campaign: Direct Response and Lead Generation category
The winners will be announced at the awards gala on Tuesday, October 2, in New York City. Congratulations to the McKinney teams responsible for creating work that “[pushes] interactive advertising to new levels”!