• In the News

    And in this corner... marketers take some jabs

    September 29, 2008 Wall Street Journal

    Despite the risks [of competitive advertising], many marketers say they have scored points with hard-edged ads. A print ad for NASDAQ that ran in July took a swipe at the New York Stock Exchange with a headline that read, "Maybe We Should Call It the Not-So-Big Board." The ad, which was created by McKinney to celebrate the first time the NASDAQ Stock Market eclipsed the New York Stock Exchange in the number of shares traded for NYSE-listed stocks, was one of the most successful ads that NASDAQ has done, says John L. Jacobs, chief marketing officer of NASDAQ OMX.