DURHAM, NC (November 1, 2012) McKinney announced today that Swapnil Patel has been named director of Media. He joins the agency from Crispin Porter + Bogusky (CP+B) where he served as group media director.
“Swap brings an intellectual intensity, a creative passion and innovative focus on media to our creative media offering,” said Brad Brinegar, chairman and CEO of McKinney.
“I’m excited to join the team at McKinney and to continue working within the walls of a fully integrated, creatively driven shop where media plays a vital role,” says Patel. “With clients spending the bulk of their marketing communications dollars in media, it is critical that we partner with creative from ideation to execution in bold and unexpected ways. McKinney has been long recognized as an agency that’s created extraordinary conversations with brands and their best prospects. I’m looking forward to sharing in and continuing that legacy.”
At CP+B, Patel managed national and local media planning for Domino’s Pizza. He also worked as a creative media strategy partner to marry creative ideas with the media plans generated by partner agencies KraftOne (now Starcom and MediaVest), Horizon Media and Optimum Sports.
Earlier, Patel was a media planner at Universal McCann in New York for Lowe’s Home Improvement. He started his career in advertising at Lowe Worldwide where he developed media plans for various Johnson & Johnson brands and Valvoline.
Patel has collaborated with the Miami Ad School to help develop curriculum for the school’s communication planning boot camp. MIN Magazine named Patel to their “15-to-Watch” roster of media stars on the rise in 2010.
Born in India, Patel also lived in Tanzania before moving to the United States. After growing up in Spring Glen, New York, he graduated from the University of Michigan with a dual degree in economics and sociology.
McKinney was recently named the most effective independent advertising agency in the world by Effie Worldwide and Warc. The agency also took home Best in Show at this month’s IAB MIXX Awards that honors the best creative digital advertising in the world. Over the past year, McKinney has won 43 major industry awards including five Effies, a Cannes Cyber Lion, six One Show Pencils, six IAB MIXX Awards, a Webby and best-in-show website at the OMMA Awards. Founded in 1969, Durham, NC-based McKinney is recognized for having one of the most innovative business models in the industry, focused on big ideas brought to life in powerful conversations between people and brands. McKinney has also been recognized as one of the best U.S. agencies, one of the Best Places to Work in Marketing & Media by Advertising Age, and one of a handful of agencies setting the standard for creativity by One Magazine. The agency’s clients include Nationwide Insurance, Nationwide Financial, Travelocity, CenturyLink, Sherwin-Williams, Mizuno USA, Gold’s Gym, Meijer, Ruby Tuesday, Big Boss Brewing and Urban Ministries of Durham.
McKinney is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 51 offices in 28 countries.