For the second year in a row the team from UNC’s School of Journalism and Mass Communication won the regional competition in the National Student Advertising Competition (NSAC). This year, eight of the 21 team members were McKinney Mterns.
In the News
As the chief operating officer for a national ad agency, Joni Madison knows what it’s like to expect the unexpected. On Saturday afternoon, February 21, leaving her wife of four months behind to deal with frozen water pipes, Joni was intent on driving an icy route from Hillsborough to Charlotte for the 20th Annual Human Rights Campaign’s North Carolina Gala.
Right now, South by Southwest 2015 wrap-up listicles are as ubiquitous as Uber, free tote bags and beer were at the event itself. Here’s another.
After three years of speaking at SXSW Interactive and two on the advisory board, I know what to expect of the yearly festival. Yes, free drinks, great speakers and so much live music it’s like a mini version of the Music festival that follows Interactive. Yes, sore feet, an inspired mind and dozens of new LinkedIn contacts. But this year was the best SXSW I’ve been to so far, and the themes that made the largest impression are all, oddly and wonderfully, initialisms: VR, AI and LGBT.
Chief Creative Officer Jonathan Cude brought equal parts inspiration and reality check to the VCU Brandcenter’s Friday Forum on March 6. Just before the students began filling up their gas tanks and downloading mobile boarding passes for spring break, they met at what the advertising school calls a time of “weekly inspiration from creative minds.”
For the last few years, Liz Paradise has been working closely with our client partner Nationwide Insurance and led the team behind the 2015 spot “Invisible Mindy,” which aired during February's big game. In June, she’ll be heading to France to celebrate the creativity behind all of the best advertising as a Cannes jury member in the Direct Lion category.
Agencies with finalists for the 2015 Effie Awards, which honor the most effective marketing communications cases in the United States and Canada, were informed last week of the good news.
This year, McKinney offered those spending Valentine's Day alone a chance to warm their cold hearts with the healing power of sweet destruction. Over four days, photos of scornful lovers Instagramed or tweeted to @ShredYourEx with the hashtag #ShredYourEx were printed directly into a commercial-grade paper shredder above a digital fire for all to see at ShredYourEx.tv. All shreds were donated to Paws4ever to be used as bedding for kittens recovering from surgery.