In the News

Analyst Justin Weber calls Google Trends the new front page of the Internet

June 24, 2015 McKinney

Last week, Mashable reported that Google had expanded Google Trends with worldwide real-time trend information and images culled from Google News and YouTube. “The real-time data tool gives users access to the roughly 100 billion monthly searches performed on Google,” says writer Adario Strange.

Stars and royalty shown in their Crocs, brand responds

June 19, 2015 McKinney

The media coverage of Crocs on the rich and famous continues. It started with Alan Cumming and then Helen Mirren in April on The Tonight Show Starring Jimmy Fallon. This week, Britain’s Prince George wore Crocs to his dad’s polo game and was caught by paparazzi doing such things as walking with his mom, playing with a truck and hitting a miniature polo stick. People Magazine covered it all.

CCO Jonathan Cude talks to Serial podcast creators about binge-worthy journalism

June 18, 2015 McKinney

McKinney’s focus is on influence through creativity, and, arguably, no one in the past 12 months has influenced our culture more creatively than the podcast Serial. Its combination of rigorous reporting and expert storytelling made addicts out of listeners around the world who downloaded the podcast more than 88 million times.

CMO Adam Levine on the supposed death of AORs: We’re alive and integrated

June 18, 2015 McKinney

“The ‘agency of record’ concept is just about dead, and so are the retainers that funded them,” begins an article in AdAge published online on Wednesday, June 17. A reader at a full-service creative agency like McKinney is apt first to think of Monty Python and insist, “I’m not quite dead yet!” and, second, to update their LinkedIn profile. Just in case.

School is out. Time to work. Welcome, summer interns!

June 09, 2015 McKinney

We call them Mterns, and like us, they work hard and play hard. Sixteen Mterns are working and playing with us this summer. After two days of orientation covering everything from how to fill out their time sheets and use Outlook to understanding agency workflow and keycards, they begin in earnest with their managers later this week. They come from all over — Canada, Oregon, Illinois, Georgia, New Hampshire, D.C., Michigan, Virginia and North Carolina — and will be working in our Durham and New York offices.

Sennheiser Urbanite wins ADC Award in Integrated category

April 30, 2015 McKinney

Fast Company described him as a “creepy” German who, said Adweek, “sexes up a giant ear.” This was true. Also true is that this Sennheiser Urbanite, the talking headphone who starred in last year’s campaign for Sennheiser, is now an award winner as well. The “Let Your Ears be Loved” campaign won a bronze ADC Award in the Integrated category.

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