In the News

A SXSW Interactive 2015 recap in initialisms: VR, AI and LGBT

March 23, 2015 McKinney

Right now, South by Southwest 2015 wrap-up listicles are as ubiquitous as Uber, free tote bags and beer were at the event itself. Here’s another.

After three years of speaking at SXSW Interactive and two on the advisory board, I know what to expect of the yearly festival. Yes, free drinks, great speakers and so much live music it’s like a mini version of the Music festival that follows Interactive. Yes, sore feet, an inspired mind and dozens of new LinkedIn contacts. But this year was the best SXSW I’ve been to so far, and the themes that made the largest impression are all, oddly and wonderfully, initialisms: VR, AI and LGBT.

Advertising is hard: Jonathan Cude tells it like it is at VCU’s Friday Forum

March 13, 2015 McKinney

Chief Creative Officer Jonathan Cude brought equal parts inspiration and reality check to the VCU Brandcenter’s Friday Forum on March 6. Just before the students began filling up their gas tanks and downloading mobile boarding passes for spring break, they met at what the advertising school calls a time of “weekly inspiration from creative minds.”

Group Creative Director Liz Paradise joins Cannes jury

March 02, 2015 McKinney

For the last few years, Liz Paradise has been working closely with our client partner Nationwide Insurance and led the team behind the 2015 spot “Invisible Mindy,” which aired during February's big game. In June, she’ll be heading to France to celebrate the creativity behind all of the best advertising as a Cannes jury member in the Direct Lion category.

McKinney’s six 2015 Effie finalists announced

February 26, 2015 McKinney

Agencies with finalists for the 2015 Effie Awards, which honor the most effective marketing communications cases in the United States and Canada, were informed last week of the good news.

Valentine’s Day Ten Percent project ShredYourEx helped heal broken hearts. And kittens.

February 23, 2015 McKinney

This year, McKinney offered those spending Valentine's Day alone a chance to warm their cold hearts with the healing power of sweet destruction. Over four days, photos of scornful lovers Instagramed or tweeted to @ShredYourEx with the hashtag #ShredYourEx were printed directly into a commercial-grade paper shredder above a digital fire for all to see at ShredYourEx.tv. All shreds were donated to Paws4ever to be used as bedding for kittens recovering from surgery.

Sennheiser’s “Meet the Urbanite” makes the AdForum Greatest Hits 2014

February 19, 2015 McKinney

Every year AdForum compiles a Greatest Hits list based on the most viewed creative works on their site. Our 2014 campaign for Sennheiser headphones, “Let Your Ears be Loved,” was anchored by a series of spots featuring The Urbanite — a man dressed as a headphone who loves, and we means loves, ears.

Managing Director George Nguyen on CES 2015 trends (and a 2016 prediction)

January 28, 2015 McKinney

This was my first CES, and I’m not sure what I was expecting. Were there to be new technologies that blew me away at each booth and in each presentation? Would I find a groundbreaking thing that I just couldn’t live without? It turned out that instead of dramatic shifts, I saw dramatic improvements, like Samsung’s new SUHD televisions, easily a richer color than the 4K model. And I found myself wondering how much better any of the devices or appliances can get.

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