In the News

Former McKinney interns advance to NSAC semifinals with integrated campaign for Mary Kay

April 24, 2014 mckinney

Earlier this month, five former Mterns — Taylor Baird, Justine Berger, Megan Canjar, Scott Dobbin and Sophie Wolf — competed in the National Student Advertising Competition (NSAC) with 14 others on a team from The University of North Carolina at Chapel Hill. They’ve advanced to the semifinals, which are held via conference call this Friday.

Listen up: 2014 AICP Award judge Regina Brizzolara wants to be wowed

April 24, 2014 mckinney

The 2014 AICP Award shortlist is announced tomorrow, and McKinney Director of Broadcast Production Regina Brizzolara is anxious to see who made the cut. She was behind the work of McKinney’s five shortlisted entries in 2011, 2012 and 2014, and this year she helped judge the Performance Dialogue category.

Work for Mizuno Running wins Warc Prize for Social Strategy

April 11, 2014 mckinney

The Mezamashii Run Project has won another award! This time it was the only gold awarded to a North American entrant in what Warc calls “a case study competition.” Last month, 37 case studies from 14 different markets representing a global mix of agencies, specialists, PR firms and marketers were shortlisted for the Warc Prize for Social Strategy. McKinney’s gold is one of five awarded.

Mike Manganillo tells eMarketer how timeliness and TV tie-ins affect Twitter ad buys

April 01, 2014 eMarketer

Associate Media Director Mike Manganillo spoke with Danielle Drolet of eMarketer, Inc., about the advertising opportunities available on Twitter since the online social networking and microblogging service’s November 2013 IPO. Published last week and available to those with a subscription to eMarketer, the Q&A article begins with a discussion about Twitter’s evolving role in advertising.

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