Earlier this month, five former Mterns — Taylor Baird, Justine Berger, Megan Canjar, Scott Dobbin and Sophie Wolf — competed in the National Student Advertising Competition (NSAC) with 14 others on a team from The University of North Carolina at Chapel Hill. They’ve advanced to the semifinals, which are held via conference call this Friday.
In the News
The 2014 AICP Award shortlist is announced tomorrow, and McKinney Director of Broadcast Production Regina Brizzolara is anxious to see who made the cut. She was behind the work of McKinney’s five shortlisted entries in 2011, 2012 and 2014, and this year she helped judge the Performance Dialogue category.
Head of Account Planning Walt Barron and Senior Account Planner Kelly Mertesdorf, both VCU Brandcenter alumni, spoke to students and faculty last week how planning facilitates the chaotic process of advertising.
The Mezamashii Run Project has won another award! This time it was the only gold awarded to a North American entrant in what Warc calls “a case study competition.” Last month, 37 case studies from 14 different markets representing a global mix of agencies, specialists, PR firms and marketers were shortlisted for the Warc Prize for Social Strategy. McKinney’s gold is one of five awarded.
The Webby Awards announced the 2014 nominees today, and McKinney made the list in two categories for a website we built for local nonprofit Urban Ministries of Durham.
On the eve of the 2014 Webby Award nominee announcement, McKinney Art Director Nick Jones reflects on this year’s juror experience, what winning awards means, and the Now what? feeling that so often follows a win.
Associate Media Director Mike Manganillo spoke with Danielle Drolet of eMarketer, Inc., about the advertising opportunities available on Twitter since the online social networking and microblogging service’s November 2013 IPO. Published last week and available to those with a subscription to eMarketer, the Q&A article begins with a discussion about Twitter’s evolving role in advertising.