SPENT, McKinney’s online game about surviving poverty and homelessness, continues to wow judges in this year’s top awards shows. The game that’s been played more than 2 million times in 196 countries worldwide earned a gold pencil in the Interactive Advertising – Public Service/Non-Profit category.
Jim Russell recently spoke at the 4A’s Transformation Conference in LA. He shared with industry thought leaders what’s next on the technology and marketing services horizon.
Here's what Liz had to say to Ad Age about her turn on "The Pitch."
We love working and living in North Carolina and want to make sure it remains a place where everyone’s rights are protected. This was the gist of a conversation between Chief Creative Officer Jonathan Cude and Group Creative Director Ellen Steinberg last Friday afternoon. Unfortunately, if Amendment One passes on May 8, the rights of many North Carolinians, not only those in same-sex unions, would be severely threatened.
McKinney's SPENT, the online game about surviving poverty and homelessness, today won a Webby Award in the Game or Application category.
"One of the reasons that we decided to do 'The Pitch,' is because we're very proud of who we are and what we do,” Cude told IBTimes’ Carey Vanderborg. “It was an opportunity to show off some of the talented and passionate people that work here every day.”
The CLIO Awards today announced the winners in one of the world’s most recognized awards competitions honoring excellence in advertising, design and communications. SPENT, McKinney’s online game about living on the edge of poverty and homelessness, has won gold in the Public Relations/Cause Related category and silver in the Interactive/Microsite/Website category.
