Remember the German-accented guy dressed as a headphone and was madly in love with ears and their lobes, attached or dangling? What about the website that figured out how close you were to a shark (and where you should go to go to get as far away as possible)? Both efforts made the IAB MIXX Awards shortlist.
In the News
Last week, Campaign Live published two articles about whether or not it’s time to “unbundle” strategy and creative. Neither author thought that was a good idea. We asked Head of Account Planning Walt Barron how McKinney couples the two departments.
The Tumblr is called Straight Outta Cooperstown. The images show hip-hop artists’ faces Photoshopped expertly into baseball cards. The captions are baseball- or game-themed lyrics. And the creatives behind it are Cori Johnson and Zac Milner.
Can a kid build a legacy in five days? Ask anyone at McKinney, and they’ll tell you yes if that kid is Glenn Green. Last week we had the pleasure of working with an aspiring art director from the Emily K. Center. And it really was a pleasure. Below, people who worked with him each day and others who met him by chance in the office share their impressions of Glenn, the youngest intern ever hired by an ad agency.
“It’s a step beyond Facebook likes,” said Social Media Specialist Jimmy Patel-Nguyen. He’s talking about Facebook’s new See First capability, which allows users to choose up to 30 accounts whose posts they wish to see at the top of their news feed.
Glenn Green, an 12-year-old who completed his sixth year at Maureen Joy Charter School in May, has been hired to work at McKinney on the 2015 Triangle Corporate Battle of the Bands, specifically to design and promote a new award for the September event. He starts today and reports to Associate Creative Director Ellen Springer, who said, “Glenn’s creativity and drive make him a natural addition to our Battle team, and we look forward to working with him.”
Last week, Mashable reported that Google had expanded Google Trends with worldwide real-time trend information and images culled from Google News and YouTube. “The real-time data tool gives users access to the roughly 100 billion monthly searches performed on Google,” says writer Adario Strange.