You're rolling along, it’s business as usual and everything's great. Then all of a sudden it isn't, and everyone's in crisis mode. Maybe you saw it coming and didn't react quickly enough. Maybe it crept up on you and now you're wondering just how it was that your world turned upside down.
It happens to entire industries, it happens to companies, it happens to brands and it happens to people.
It happened to the advertising business fifteen years ago. As populations grew it became profitable for clients to develop targeted niche products, dramatically expanding customer choice and complexity. While this was happening, technology revolutionized how people get information and form opinions about brands. Suddenly, the one-way, TV-centric broadcast model of advertising was insufficient to address all the new challenges and opportunities.
The biggest, most successful agencies of the network-dominant TV era didn't see it coming and are still struggling to adapt, because they built bricks and mortar and culture and momentum around what had made them powerful.
This created a huge opening for a more nimble player like McKinney to reinvent how brands go to market. We’ve built a collaborative environment and culture focused on creating richer, more engaging conversations between people and brands. Along the way, we've created tens of billions of dollars of new value for our clients.
We refuse to accept business as usual. No matter how good things may seem, we're constantly looking for ways to reinvent the game. Not just for ourselves in our business, but so we can constantly make extraordinary things happen for our clients.