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Why McKinney

We're here to make extraordinary things happen for our clients & their customers & our people.


That's one idea, three parts, a virtuous circle.


We go to the ends of the earth to find big, game-changing ideas for clients who are committed to reaching new heights.


A big part of our success has come from recognizing that every brand is in constant conversation with its best prospects, anywhere and everywhere they interact. By reinventing the conversation – participating in it, shaping it and guiding it – we build powerful emotional and transactional connections that make our clients' customers eager to engage.


We’ve learned that conversational marketing requires an unsurpassed level of collaboration, strategic and creative integration and online/offline innovation. We’ve structured the agency to deliver.  And it comes from creative, resourceful people who know we're committed to making McKinney a place where they can do the best work of their lives while feeling part of something bigger than themselves.
 

Because it does come down to people, we choose McKinneyites with care. We interview six people for every one we hire. We consider 150 for every six we interview. The result is a diverse group of good people of great talent from four continents, nine countries and 33 states.


We work hard to give them an environment that inspires big ideas and powerful client relationships. The fact that we are an independent agency 100% owned by active leaders helps us make this a priority.


Everything we do is filtered through five words we call our values: Listen. Provoke. Love. Simplify. Believe.