Jim Russell, Partner / EVP, Director of Digital Strategy

Jim Russell is a major reason why one third of McKinney’s revenue comes from interactive work. And why McKinney has earned top honors in media innovation from the industry’s most prestigious shows, including The One Show Interactive, the BUZZ Awards and the Media Creativity Awards. It won the first Best in Show Award at the Interactive Advertising Bureau’s MIXX Awards. Jim’s leadership has landed McKinney seventh in the US and 34th in the world in interactive innovation in The Cyber Won Report.
He joined McKinney in 2003 from Circle.com in Boston, where his work for BMW’s MINI was named Most Innovative Marketing Campaign of 2002 by Business 2.0. He has been the strategist in the development of online channels for a range of clients including MINI, Verizon, Southern Comfort, and IKEA's unboring.com. He started his career at Accenture, first in artificial intelligence and then at their Center for Strategic Technology at Palo Alto.